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CHANDRASHEKAR MANTHA
Global streaming platforms trade control for scale in India’s OTT marketStreaming powerhouses are choosing to partner with Indian digital platforms, looking to delve into the rapidly expanding OTT market without...- AI-led content, micro-dramas, live events to drive M&E growth: DeloitteIndia’s media and entertainment sector is set to grow through AI-driven content creation, creator-led formats, and expanding live events, a...
- India-Pakistan clash could fetch $4,800 a second as cricket makes US pushIndia vs Pakistan: Global firms are splurging on advertising for the India-Pakistan cricket match in the US. The big encounter is set to ta...
- If 5G is on time, ad spends of telcos may zoom in FY23This is subject to the auctions taking place as proposed in June-July, and the telcos rolling out their services by the end of the calendar...
- Deloitte acquires marketing advisory and analytics firm Spatial Access“Deloitte strengthens its foothold in the advertising and marketing advisory space by enabling our clients to enhance the effectiveness of ...
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