Searched for
CELEBRITY LED ADVERTISING
Brands still bank on cricketers as Bollywood appeal fadesCricket endorsements are maintaining their value despite a slowdown in celebrity-led advertising and brand budgets. Advertising spending is...- 'Advertising spends may keep growing in high single digits'The festive season is a major business driver for automobiles, electronics and gadgets, beauty and personal care, and home decor. India's a...
- Joosep Seitam at the age of 19 built men's jewelry e-commerce brand Icecartel, clients include Rick Ross, BigXthaPlug, Trippie ReddJoosep Seitam began earning money as a teenager by doing lawn and garden work in Estonia. He later moved into online sales and digital mark...
- Global business leaders and visionaries honoured at ET Indo Global Leaders 2026 in DubaiIn Dubai, the ET Indo Global Leaders 2026 event brought together key figures to celebrate the synergy between India and the UAE in business...
- Festive shopping gets costlier as brands plan to hike AC, TV and appliance prices from October 1Consumer electronics and appliance manufacturers in India will increase prices of products by 5-8% starting October 1. The rise in prices i...
- Sebi revamps accredited investors framework; approves common ad code for mkt intermediariesSebi has widened the definition of accredited investors by introducing new asset criteria for individuals and corporates. The board approve...
- The winning: Brands and audiences are hungry for celebrities with distinct, dependable styleIn the social-media era, personal style has become a valuable business asset for celebrities and influencers. Authentic, recognisable fashi...
- Rohit Sharma’s TV debut draws eight sponsors for Sony’s family game showRohit Sharma’s entertainment debut,Family Full House with Rohit Sharma, has signed eight sponsors ahead of its premiere on Sony Entertainme...
- Viral 80s photo trend prompts capture Bollywood but not real Mumbai. 7 AI prompts to see yourself live 1980s Bombay lifeThe viral 80s photo trend has largely focused on Bollywood-inspired looks, but AI can do much more than turn photos into retro portraits. T...
- Politicians are emerging as India's new breed of brand endorsersIn India, politicians play a prominent role in advertisements and public campaigns, often endorsing products and government initiatives. Th...
- Stars display their ‘non-fiction’ side as streamers turn celebrity personas into show IPsThe Indian entertainment industry is witnessing a surge in celebrities curating non-fiction series that revolve around their public identit...
- Bigg Boss 20: Who is Riya Ahir? Viral girl who stopped Mumbai police van during CJP protest to enter showRiya Ahir, a model and actress, is reportedly in line to be a contestant on Bigg Boss 20, gaining popularity after her viral video from CJP...
- School assembly news headlines, August 27: National, international, business, sports and education headlines for studentsSchool assembly news headlines, August 27: Floods in Nepal have caused fatalities and missing persons, prompting humanitarian aid from Indi...
- "Where is debate over men who approved ad?": Gaurav Gogoi questions disproportionate targeting of Kriti SanonActress Kriti Sanon faced public scrutiny over a recent television advertisement. Congress MP Gaurav Gogoi highlighted the patriarchal mind...
- Kriti Sanon's Rakhi ad pulled by jewellery brand GIVA after controversyAfter encountering criticism, GIVA has pulled its Raksha Bandhan ad featuring Kriti Sanon in an Indo-Western ensemble. Some users voiced co...
- Quote of the Day by Sofía Vergara: “I love heels, I'm telling you. When I walk in flats… – Inspiring lessons on fashion, confidence, comfort, glamour and why you should wear what makes you feel good by the Colombian-American Actress known for her timeless elegance, powerful performances and deep insights on beauty and individualityQuote of the Day by Sofía Vergara: Sofía Vergara’s quote, “I love heels, I’m telling you. When I walk in flats, I get knee pain,” explores ...
- Quote of the Day by Gregory Peck: “I don't lecture and I don't grind any axes. I just want to… – Inspiring lessons on entertainment, storytelling, creativity, experiences and why the show must go on by the American Actor known for his powerful performances, timeless acting and deep insights on opinions and human natureQuote of the Day by Gregory Peck: Gregory Peck’s quote, “I don't lecture and I don't grind any axes. I just want to entertain,” explores th...
- YouTube offers creators millions to not work with NetflixThe payment would come in a couple of different forms. YouTube has discussed directly financing some programs, and it has also offered to a...
- From discovery to purchase: How creators shape Gen Z's festive shoppingAbout 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conduct...
- Peter England to endorse brand without celebrity faceThe company's COO Kedar Apshankar said the firm is evaluating the benefits of celebrity-led advertising vis-a-vis non celebrity-based adver...
Load More- Global business leaders and visionaries honoured at ET Indo Global Leaders 2026 in Dubai
