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CELEBRITY INVESTMENTS IN BRANDS
Coca-Cola acquired Glacéau, Vitaminwater’s parent company, for $4.1 billion in 2007. 50 Cent had received an equity stake rather than only a traditional endorsement feeRapper 50 Cent experienced a windfall of about $100 million from his investment in Glacéau. In 2007, Coca-Cola purchased the Vitaminwater c...- In 2015, Beyonce accepted about $6 million in Uber stock instead of cash for a performance; 4 years later, the company went public at an $82 billion valuationBeyoncé and Uber story remains a striking example of how celebrity culture, technology startups and equity compensation converged during Si...
- Leonardo DiCaprio invested in Beyond Meat in 2017 before its IPO; 2 years later, the plant-based company briefly soared to a $10 billion valuationHollywood superstar and Oscars winner Leonardo DiCaprio's 2017 investment in Beyond Meat stands as a memorable chapter in the rise of susta...
- Indians may heed PM Modi's gold message this festive season, with a twistIndia’s festive gold demand is likely to be stronger in value but weaker in volume this year as record prices, higher import duties and Pri...
- Quote of the day by Ryan Reynolds: “Everything that I’ve built or made… have all been built on the foundations of...” — Life lessons from an inspiring quote on failure, resilience, self-doubt, acceptance, personal growth, risk, relationships and finding courage in setbacksQuote of the day by Ryan Reynolds: Ryan Reynolds' quote, “Everything that I’ve built or made… have all been built on the foundations of fai...
- India says 'I do' as wedding boom sends hotel bookings soaringHotels are seeing a significant increase in wedding bookings for the upcoming season. Most prime dates at popular destinations are already ...
- MDR on UPI coming soon; India's new class of robot workersHappy Friday! With a fee on UPI set to come into the picture soon, issuing banks are poised to claim the biggest slice. This and more in to...
- Warren Buffett and IBM: Praying the stock price goes nowhere. The maths explains whyHe is not being clever. He does the arithmetic and shows you exactly how much a falling price would be worth to him. Then he turns on the a...
- From Mamaearth to Phool: Shilpa Shetty, MS Dhoni, Sachin Tendulkar, Alia Bhatt among celebrity investors to back startupsCelebrity investments: Bollywood stars and cricket legends are increasingly backing Indian startups. A Tracxn report identifies 10 celebrit...
- BJP govt restored investor confidence in UP; no room for mafia: Yogi AdityanathUttar Pradesh has seen a significant shift towards lawfulness since 2017, prioritizing safety and stability. Committed to fostering an inte...
- Shilpa Shetty beats Virat Kohli, MS Dhoni: 10 celebrities with the highest number of startup investment roundsShilpa Shetty Kundra leads Tracxn’s ranking of celebrity startup investors with 10 disclosed funding rounds between 2021 and 2026 YTD. MS D...
- The Messi economy: Life after Argentina is still big money for the 'Little Magician'Lionel Messi's brand value grows as his football career nears its end. His global recognition and consistent excellence attract major inter...
- Payoneer India Cross-Border Excellence Awards 2026 unveils jury panelThe announcement of the distinguished jurors reaffirms the commitment of the Payoneer India Cross-Border Excellence Awards 2026 to honour t...
- Purple Style Labs IPO Day 3: GMP, subscription status, key details. Should you subscribe?Purple Style Labs IPO enters its third and final day of bidding, with the issue subscribed 24% on the second day and a grey market premium ...
- Purple Style Labs IPO Day 2: GMP, subscription status, key details — Should you subscribe?Purple Style Labs IPO enters its second bidding day with subdued demand and a GMP of around 1%, down from 5%. The Rs 680-crore issue has se...
- Purple Style Labs IPO opens for bidding. Should you apply or avoid?Purple Style Labs IPO opened for subscription on August 31 and will remain open until September 2. The Rs 680-crore issue, comprising entir...
- Nothing Before Coffee turns 9 with pan-India ‘9 to 99’As NBC marks nine years, the brand is bringing together its journey with a consumer-first anniversary celebration.
- Japanese textile firms, including Uniqlo, eye higher investment, sourcing from India: GoyalJapanese textile firms, including Uniqlo, are considering expanding their investments in India. They also plan to source more products from...
- Pernia’s Pop-Up Studio parent Purple Style Labs sets IPO price band at Rs 546–575; subscription opens August 31Purple Style Labs, the parent company of Pernia’s Pop-Up Studio, has set its IPO price band at Rs 546-575 per share. The Rs 680-crore issue...
- Dolly Parton’s Net Worth: How the country music icon built an estimated $650 million fortune and who could eventually inherit itDolly Parton built a vast business empire and amassed a significant fortune. Her legacy includes Dollywood, Sandollar Productions, and a su...
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