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CELEBRITY ENDORSEMENT
In 1994, George Foreman stopped fighting inside the boxing ring and put his name on a grill; five years later, one kitchen appliance deal paid him $137.5 millionGeorge Foreman’s biggest business success came after boxing. He retired from the ring in 1997, then became the face of a kitchen grill that...- Coca-Cola acquired Glacéau, Vitaminwater’s parent company, for $4.1 billion in 2007. 50 Cent had received an equity stake rather than only a traditional endorsement feeRapper 50 Cent experienced a windfall of about $100 million from his investment in Glacéau. In 2007, Coca-Cola purchased the Vitaminwater c...
- In 2015, Beyonce accepted about $6 million in Uber stock instead of cash for a performance; 4 years later, the company went public at an $82 billion valuationBeyoncé and Uber story remains a striking example of how celebrity culture, technology startups and equity compensation converged during Si...
- In 2011, Ashton Kutcher invested $500,000 in Uber; 5 years later, his stake was worth more than $60 million as the ride-hailing company expandedIn 2011, Ashton Kutcher invested $500,000 in Uber when the ride-hailing startup was still finding its footing. Five years later, his stake ...
- In 2013, George Clooney started a tequila brand as a side project with friends; 4 years later, Diageo agreed to buy Casamigos for up to $1 billionGeorge Clooney’s Casamigos gamble became a billion-dollar success. In 2013, Clooney and friends Rande Gerber and Mike Meldman began making ...
- Leonardo DiCaprio invested in Beyond Meat in 2017 before its IPO; 2 years later, the plant-based company briefly soared to a $10 billion valuationHollywood superstar and Oscars winner Leonardo DiCaprio's 2017 investment in Beyond Meat stands as a memorable chapter in the rise of susta...
- Bandhan Group launches "Bandhan Kaamyabi Ka" campaign, unveiling the next chapter of its growth journeyBandhan Group has introduced its latest brand initiative, 'Bandhan Kaamyabi Ka,' heralding a transformative chapter in its journey as a com...
- In 2012, Adele bought a £2.5 million Brighton beach house and added solar panels; four years later, she sold the renovated home for £2.85 million and moved to Los AngelesAdele installed solar panels on her Brighton beach house years ago. This environmentally conscious decision predated current climate trends...
- Psychology says celebrities who care about ecological restoration may be seeking more than just environmental changePsychology suggests that when celebrities care about ecological restoration, the story may not be only about trees, oceans or endangered sp...
- The art of disciplined engineering: Jacob Jose on systems, scale, and the power of purpose-led innovationMarking National Engineers’ Day, Methods India’s Jacob Jose unpacks Indo-Japanese synergies, heavy engineering breakthroughs, and why the u...
- Shoma Chaudhury on why technology needs conscience, not just innovationIn today's fast-paced world, technology evolves at an unprecedented rate, affecting every aspect of human existence from birth to death. Th...
- ET HR Excellence Awards 2027: Honouring the leaders redefining the future of workThe Economic Times HR Excellence Awards 2027 will recognize leaders driving workplace transformation. The Leadership Honours track specific...
- Meet Asia-Pacific’s Top Employers for 2026The Top Employers Institute has revealed its esteemed 2026 Asia-Pacific honorees, showcasing 460 organizations from 23 countries that have ...
- Shilpa Shetty beats Virat Kohli, MS Dhoni: 10 celebrities with the highest number of startup investment roundsShilpa Shetty Kundra leads Tracxn’s ranking of celebrity startup investors with 10 disclosed funding rounds between 2021 and 2026 YTD. MS D...
- ET Excellence Awards Telangana 2026 celebrates business excellence and innovationThe ET Excellence Awards Telangana 2026 highlighted the spirit of innovation and entrepreneurship in Hyderabad. Chief guest Governor Shiv P...
- Politicians are emerging as India's new breed of brand endorsersIn India, politicians play a prominent role in advertisements and public campaigns, often endorsing products and government initiatives. Th...
- The Messi economy: Life after Argentina is still big money for the 'Little Magician'Lionel Messi's brand value grows as his football career nears its end. His global recognition and consistent excellence attract major inter...
- Stars display their ‘non-fiction’ side as streamers turn celebrity personas into show IPsThe Indian entertainment industry is witnessing a surge in celebrities curating non-fiction series that revolve around their public identit...
- Anand Mahindra reacts as former UK PM Boris Johnson rides a made-in-India motorcycleAnand Mahindra recently showcased a video of Boris Johnson praising the BSA motorcycle, particularly the Bantam, which boasts significant h...
- F&B regulatory crackdown sends celebrities into endorsement rethinkSeveral celebrities and influencers have stopped endorsing food and beverage brands. This action follows increased regulatory oversight and...
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