Searched for
CELEBRITY BRAND EQUITY DEALS
Coca-Cola acquired Glacéau, Vitaminwater’s parent company, for $4.1 billion in 2007. 50 Cent had received an equity stake rather than only a traditional endorsement feeRapper 50 Cent experienced a windfall of about $100 million from his investment in Glacéau. In 2007, Coca-Cola purchased the Vitaminwater c...- As Sydney Sweeney sports ad faces massive backlash, Allyson Felix’s Nike split and how she launched her own shoe brand Saysh resurface. Check detailsAmerican actor Sydney Sweeney is facing intense backlash for featuring naked but covering parts of her body with various pieces of sporting...
- Wealth Management in India: 7 trends reshaping how wealthy Indians investIndia’s affluent investors are moving beyond traditional savings towards diversified portfolios, alternative assets, professional advice, a...
- In 2015, Beyonce accepted about $6 million in Uber stock instead of cash for a performance; 4 years later, the company went public at an $82 billion valuationBeyoncé and Uber story remains a striking example of how celebrity culture, technology startups and equity compensation converged during Si...
- In 2013, George Clooney started a tequila brand as a side project with friends; 4 years later, Diageo agreed to buy Casamigos for up to $1 billionGeorge Clooney’s Casamigos gamble became a billion-dollar success. In 2013, Clooney and friends Rande Gerber and Mike Meldman began making ...
- No designer outfits, no wedding planner: Gurgaon couple reveals how they saved Rs 10 lakhs on their wedding by making 5 smart choicesA Gurgaon couple brilliantly cut wedding costs by strategically booking vendors well in advance. This allowed them to negotiate prices effe...
- India’s PE market turns tougher as buyers seek more protection: Khaitan & Co SurveyIndian private equity buyers now demand greater seller protection and price adjustments. Purchase price adjustments rose significantly, ref...
- Dwayne Johnson bought his Georgia estate for $9.49 million; after a $6.95 million listing and another price cut, it sold for $6.1 millionDwayne Johnson’s Georgia estate sale is a compelling celebrity real estate story because the final numbers are so difficult to ignore. A pr...
- Tata Sons may be valued at steep discount of up to ₹12.5 lakh crore in IPOTata Sons' potential IPO valuation is estimated between ₹9-12.5 lakh crore., reflecting a discount on its underlying portfolio worth ₹15-16...
- Brazil is in fashion, as Brazilians like to say. Here's whyBrazil is experiencing a surge in global popularity and cultural appreciation. Brazilcore fashion and increased tourism are driving this si...
- Vijay Deverakonda co-launches Unhype, a skincare brandUnhype has been developed as a functional skincare line for young Indians, particularly the 18-30 age group, with products designed around ...
- MDR on UPI coming soon; India's new class of robot workersHappy Friday! With a fee on UPI set to come into the picture soon, issuing banks are poised to claim the biggest slice. This and more in to...
- Paris Panini operator Popo Global closes Rs 532 crore investment from Artal AsiaFounded in 2017 by brothers AB Gupta and Nikhil Gupta, Popo Global operates Bengaluru-based chains Pizza Bakery, Paris Panini and Smash Guy...
- Regional healthcare hubs emerge as new investment hotspotsInvestment is shifting to regional hospital hubs like Jaipur and Vadodara. These markets offer growth opportunities and lower operating cos...
- From Mamaearth to Phool: Shilpa Shetty, MS Dhoni, Sachin Tendulkar, Alia Bhatt among celebrity investors to back startupsCelebrity investments: Bollywood stars and cricket legends are increasingly backing Indian startups. A Tracxn report identifies 10 celebrit...
- Bajaj Finance buys 5% stake in AI video startup TrueFanBajaj Finance has successfully secured a five percent share in TrueFan AI, significantly strengthening their existing collaboration while e...
- Shilpa Shetty beats Virat Kohli, MS Dhoni: 10 celebrities with the highest number of startup investment roundsShilpa Shetty Kundra leads Tracxn’s ranking of celebrity startup investors with 10 disclosed funding rounds between 2021 and 2026 YTD. MS D...
- Udaan to acquire Swiggy-owned retail distribution company Lynk LogisticsUdaan is acquiring Swiggy-owned Lynk Logistics in a deal valuing the retail distribution firm at Rs 500 crore. Swiggy will receive a 2.8% s...
- Politicians are emerging as India's new breed of brand endorsersIn India, politicians play a prominent role in advertisements and public campaigns, often endorsing products and government initiatives. Th...
- Stars display their ‘non-fiction’ side as streamers turn celebrity personas into show IPsThe Indian entertainment industry is witnessing a surge in celebrities curating non-fiction series that revolve around their public identit...
Load More
