Advertisements have left a lasting impact over the years, from Amul's iconic "Utterly Butterly Delicious" to Cadbury's memorable ads. Howev...

Campaign taglines have played an important role in election campaigns over the years, at times helping parties drive their messaging among ...

"The 'Khadeda Hoibe' battle cry is uniting people from different sections of the society and from various walks of life. The template of Be...

Trinamool Ministers, MLAs and MPs were present at various football matches. The day was celebrated from block, district to state level and ...

The new jingle is composed by musical duo Sachin-Jigar while Shalmali Kholgade, Jigar M Saraiya and whistler Mayur Puri have lent their voi...

Sources said that ministers will also be asked to participate in talkathons and take questions from the public. The interviews and talkatho...

The campaign, which is to be launched by the Union Health Ministry, will have advertisements, jingles, workshops and a host of other activi...

While BJP and AAP lead the trend, Congress too is using the medium to reach out to the masses and has recently also started a radio campaig...

Claud Alvares, director of environmental group Goa Foundation, was seen going around with AAP's North Goa candidate Dattaram Desai in an op...

With estimated listnership of 158 million in the country, the political parties are seizing the reach and hiring private firms for content ...

BJP has put out as many as 19 songs on Youtube to promote its prime ministerial candidate Narendra Modi ahead of the 2014 general elections.

Shekhar Mehra, a marketing executive working in Gurgaon, recounts how two of his friends have been in a sulky mood of late because their gi...

The catchy tune of 'Kolaveri Di', will now be BJP's campaign jingle, remixed to chant its anti-corruption theme in the UP elections.

From fancy bits and bobs of tunes to non-lyrical sound bytes, companies are trying every trick.

India has "bombarded" China with its biggest-ever advertising blitz to market and create awareness about the country's tourism potentials.

Mobile advertising is becoming bigger and better each day not only in value but also when it comes to introducing new forms of advertising....