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CADBURY AND OREO
Stable government, good rains augur well despite costly cocoa: MondelezMondelez Foods, known for Cadbury and Oreo, anticipates recovery in India due to a good monsoon and stable government. However, record coco...
Ziva Dhoni's first endorsement deal: An Oreo ad with dad MSDZiva is a star on social media with 1.8 million followers on Instagram.
Mondelez, maker of Cadbury chocolates & Oreo biscuits, sales slowest in decadeIndia arm of Cadbury chocolate-maker posts just 4% growth in sales at Rs 5,411 crore during FY16 as consumers spend less on discretionary p...
Cadbury India changes name to Mondelez India Foods LtdThe change in name of Cadbury is in line with the gradual changeover of the name of all subsidiaries of Mondelez International globally, th...
Cadbury India set to get new identity as Mondelez IndiaThe move is expected to coincide with the company moving out of its headquarters 'Cadbury House' at the busy junction in the uppity Peddar ...
Cadbury ropes in Ranbir Kapoor as brand ambassador for OreoCadbury India said it has roped in actors Ranbir Kapoor and Karthi as brand ambassadors for its biscuit brand 'Oreo' in the country.
Cadbury under its new parent Mondelez gets bitter taste of slowdownCadbury India, whose revenue growth has consistently outperformed the economy over the past few years, experienced the first hints of a slo...
Global snacks major Mondelez International ups focus on india with new setupMondelez International has restructured its emerging markets operations to create individual business units for India and China.
- Cadbury registers record growth in 2011
Cadbury India reported its highest-ever sales & net profit in 2011 as the firm synonymous with chocolates aggressively ramped up distributi...
Cadbury India records 40% growth on aggressive marketing driveSales of its peers including Hindustan Unilever, Nestle, Britannia and GlaxoSmithKline Consumer have grown between 15%-20% during the same ...
Oreo, Sunfeast bite into Britannia market shareThe Rs 3,600 cr premium cream biscuit market has turned hyper competitive with Cadbury’s Oreo and ITC’s Sunfeast brands biting into the sha...
- Cadbury-Kraft not as sweet as a chocolate
A few months after Kraft acquired Cadbury in a $18.9-billion hostile takeover, Sanjay Khosla called the merger a marriage made in heaven.
- Rapid trials, strategy to drive awareness works well for Kraft’s biscuit brand 'Oreo'
Oreo has cornered more space in India’s Rs 5,500 crore cream-biscuits segment than Britannia’s Treat-O could in nine
- Cadbury Kraft India one of fastest growing operations for Kraft globally
Within a year-and-a-half of acquiring Cadbury, the $50 bn Kraft has picked up 21 managers for global and regional roles from Indian affilia...
- India fastest-growing market for Kraft Foods
Cadbury Kraft India rode on established Cadbury brands and successful launch of Oreo biscuits to grow its business twice as fast as Kraft's...
- Cadbury India to launch Oreo cookies, enters biscuit market
Cadbury India will launch Oreo cookies, a billion dollar brand owned by its US-based parent Kraft Foods, as it looks to gatecrash into Rs 1...
- Cadbury enters Indian biscuit market, launches 'Oreo' brand
Confectionery maker Cadbury India today announced its entry into the country's estimated Rs 12,000-crore biscuit market through the launch ...
- Kraft seeks manufacturing allies in India
Kraft Foods, the world’s second largest foods company, is in talks with at least three biscuit makers including Cremica group and Surya Foo...
- Kraft readies for a passage to India with Cadbury
Kraft Foods will soon launch its world-famous biscuit, chocolate and snack brands in India, taking advantage of Cadbury’s distribution netw...
- Cadbury moves Takeover Panel on Kraft
Cadbury, the world’s second-biggest candy maker, asked UK regulators to force Kraft Foods to make a formal takeover bid or walk away from i...