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CADBURY AD
Piyush Pandey, the man who gave 'Bharat' its voicePiyush Pandey, the adman who infused Indian advertising with local flavour and emotion, has passed away. His iconic jingles and relatable c...- Oreo-maker Mondelez to use new generative AI tool to slash marketing costsThe packaged-food manufacturer began developing the tool last year with ad company Publicis Groupe and IT firm Accenture . Mondelez expects...
- Saiyaara actress Aneet Padda worked with big brands even before Bollywood debut. The kind most newcomers dream ofAneet Padda, who gained widespread recognition for her lead role in Saiyaara, had already made a mark in the advertising world before her f...
- Why Cadbury is being targeted by some people on Twitter over its Diwali season adThe Cadbury advertisement shows a man who sells lamps for a living and is extremely poor. His name in the advertisement is Damodar.
- Unwrapping Sweet, Powerful NostalgiaThe new twist to the old Cadbury ad is just right at multiple levels
- Dairy Milk's iconic '90s ad returns with a twist apt for 2021; netizens say 'take a bow, Cadbury'Cadbury and Ogilvy have returned to recreate magic, decades after the original ad won hearts.
- Baba Ramdev's Patanjali Ayurved Ltd becomes India's biggest FMCG advertiser this week; outnumbers Cadbury, ParleThe data is from Broadcast Audience Research Council (BARC), the joint industry body that compiles and publishes TV viewing data.
- Ads watchdog upholds complaints against 134 campaignsAdvertising sector watchdog ASCI upheld complaints against 134 campaigns for misleading ads, including those of Philips, Dabur, Cadbury and...
- ASCI upholds complaints against 87 campaigns in DecemberAccording to the Customer Complaints Council (CCC) of Advertising Standard Council of India or ASCI, health and personal care category cont...
- 2013 a year in which long-format ads had their place in internetTime is precious, airtime more so. Yet, most of the memorable ads of 2013 ran beyond standard 30-second limit, thanks to growing popularity...
- When you succeed, don't fly: Saugata Gupta, Marico, CEOGupta fondly recalls the creation of the first Cadbury Dairy Milk ad in the early 1990s, featuring a dancing girl, an iconic ad that made c...
- Ad wars rage again: A look at most notable brand battlesA recent flurry of full-page ads with competitive claims, and TVCs in which brands take sly potshots at each other are keeping the spirt of...
- Cadbury: Shubh aarambh of a brand-new advertisementThe latest case in point is a commercial released by mobile handset maker Airfone, which is direct sequel of a recent Cadbury commercial, f...
- Product claims made by advertisers growing tallerTHE spotlight has once again turned to product claims made by advertisers and their influence on consumers, mainly children.
- Kraft wins over Cadbury with $19.6 bn offerThe bitter sweet saga of Cadbury’s desperate fight to stay independent is finally over, with its board recommending a revised offer from Kr...
- Top 20 Sexiest TV Ads Ever revealedSex really does sell. And proving this is the 1991 Cadbury Flake telly advert featuring model Rachel Brown seductively nibbling a Cadbury's...
- Brand Equity poll to salute Bravery at Effie 2007Good advertising is that which works in the marketplace and delivers disproportionate results for the advertiser.
- Sweet & Sour: Light on calories, light on value?After a year the confectionery and drinks giant would rather forget, Cadbury Schweppes is pinning its hopes on consumer interest in healthy...
- 007 now seeks licence to kill in IndiaThe UK-based Broccoli family has served a legal notice to Cadbury India alleging copyright infringement.
- Cadbury to push power brandsAnand Kripalu, the new man at the helm of affairs at Cadbury India, has set the agenda for growth, reinforcing the power brand strategy and...
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