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BUYING HABITS
Psychology says people may be willing to pay more when they can use a credit card; a real-auction experiment found higher bids under card payment than cashResearch shows credit cards increase spending compared to cash payments. This occurs because credit cards reduce the perceived pain of payi...
Psychology of ownership says picking up and handling a product can make it feel more like yours before you buy it; Peck and Shu’s experiments found mere touch increased perceived ownership and valuationStudies reveal that physically touching items fosters a sense of ownership. This psychological effect influences consumer behavior and purc...
Psychology of self-reward says bringing reusable bags to the grocery store doesn't guarantee a purely virtuous cart; research found shoppers also added more indulgent foodsBringing reusable shopping bags can subtly encourage more indulgent purchases. Research indicates shoppers buy more snacks and sweets when ...
Cooktops in high demand as West Asia war alters household habitsHome appliance makers are boosting induction cooktop production significantly. This surge is driven by consumers adopting hybrid cooking me...
Dollar near two-week lows as rate-hike bets recede, embattled yen in focusThe US dollar dipped to a two-week low as markets scaled back expectations of a Federal Reserve rate hike. Meanwhile, the Japanese yen rema...
Psychology says people who are extremely brand conscious aren't always trying to impress others, it may reflect identity and emotional needs. What this behaviour really reveals?Psychology says people who are extremely brand conscious aren't always motivated by status or showing off. Psychology explains that buying ...
Psychology says people who carefully open a gift and keep the wrapper for future use aren't always just trying to save money: What this habit may reveal?Psychology says people who carefully open a gift and keep the wrapper for future use aren't simply trying to save paper. Psychology links t...
Psychology says people who keep changing their phones and always have the latest ones aren't necessarily showing off, they may be chasing more than technologyPsychology suggests that people who always upgrade to the latest smartphones aren't necessarily trying to impress others. For many people, ...
Rs 12 LPA as a fresher? Bengaluru CA explains how she'd split her salary to become wealthy by her 30sA Bengaluru CA outlines a smart strategy for freshers earning Rs 12 LPA, prioritizing wealth building over lavish spending. Her plan emphas...
The cooler mistake most people make can push picnic food past 40°F in just hoursPacking your cooler the wrong way can lead to foodborne illness. Contrary to popular belief, placing ice at the bottom traps cold air there...
Psychology says people who never remove plastic covers from remotes, fridges, and car seats may not be careful , they may be focusing on the loss rather than the gainPsychology says people who keep plastic covers on remotes, fridges, cars, and furniture may be influenced by loss aversion, ownership psych...
Psychology says people who keep eating the same cereal every day for breakfast aren’t boring, they may be making a smarter decision than the restPsychology says eating the same cereal every morning may be influenced by habit formation, decision fatigue, self-regulation, and the brain...
Psychologists explain why parents should not say ‘we cannot afford it’ to kids. Parenting lessons on how to teach money's value to kidsMany parents use the phrase "We can't afford it" to turn down their children's requests, but psychologists say it may create unnecessary an...
Psychology says people who save shopping bags inside shopping bags aren't cheap, they may simply see value that others overlookPsychology suggests that people who keep shopping bags stored inside other shopping bags are not necessarily being cheap. More often, the h...
Psychology says people who store food, groceries or supplies for any kind of lockdown-like situation aren't always overreacting: What this preparedness behavior can revealPsychology says people who store food, groceries or supplies for any kind of lockdown-like situation aren't always acting out of fear. Psyc...
Psychology says people who use coupons to avail a discount at different restaurants aren't always frugal: What this money-saving habit meansPsychology says people who use coupons to avail a discount at different restaurants aren't simply trying to spend less money. Many people u...
Psychology says people who take extra care for their bikes or cars aren't showing off: What this behavior really meansPsychology says people who take extra care for their bikes or cars aren't always materialistic. Many people maintain their vehicles because...