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BUMRAH BRAND VALUE
Cricketer Jasprit Bumrah backs luggage startup Uppercase as an investorThe partnership includes co-developing a product line for sportspersons. This reflects a wider trend of cricketers turning investors. Upper...14 Apr, 2025, 10.50 AM IST- Skechers appoints Jasprit Bumrah as Brand AmbassadorSkechers has signed Indian cricketer Jasprit Bumrah to endorse its cricket footwear. Bumrah will feature in marketing campaigns alongside a...17 Mar, 2025, 02.59 PM IST
- Cricketers take control of own endorsementsSeveral Indian cricketers, including Rishabh Pant and Shubman Gill, are moving away from traditional sports management agencies to manage t...07 Nov, 2024, 12.14 AM IST
- Not just batsmen, Jasprit Bumrah bowls over big brands as wellJasprit Bumrah, India's leading pacer, has become a top choice for brands, endorsing 20 with an average deal value of ₹3 crore. Managed by ...30 Sep, 2024, 12.03 AM IST
- T20 World Cup champions likely to scoop up more brand dealsTop Indian cricketers' endorsements are expected to surge after their historic ICC Men's T20 World Cup victory, fast-tracking ongoing deals...05 Jul, 2024, 12.57 AM IST
- T20 World Cup triumph sends Indian players' valuation soaringThe commercial value of India's T20 World Cup winning team is expected to soar into billions, surpassing the IPL's brand worth. Key players...01 Jul, 2024, 01.29 AM IST
- Cricketers likely to see big swing in endorsement fees despite World Cup lossSports marketing companies expect the endorsement value of Indian cricketers to increase by 30-40%, especially endorsement value of individ...20 Nov, 2023, 11.22 PM IST
- Who will win the ICC ODI cricket world cup? What are India's chances? This could tellIIT Madras has launched an eight-week online data analytics course called 'Howzzat Cricstats' in collaboration with IIT Madras incubated co...29 Aug, 2023, 01.43 PM IST
- RISE Worldwide inks multi-year deal with cricketer Tilak VarmaRISE Worldwide has signed a multi-year talent management agreement with cricketer Tilak Varma where the company will represent Tilak with h...13 Apr, 2023, 10.31 AM IST
- Indian sports ad revenues could touch ₹20k crore by ’25: GroupM ESPDiscussing the findings of GroupM ESP’s Sporting Nation Report 2023, Karnik said sports sponsorship revenue is expected to reach Rs 16,000 ...05 Apr, 2023, 02.22 PM IST
- Sports ad spending grew 49% to reach Rs 14209 crore in 2022: GroupM ESPThe 10th edition of the Sporting Nation Report 2023 notes that the ad spends on sports have crossed the Rs 10,000 crore mark for the first ...04 Apr, 2023, 02.23 PM IST
- Hardik Pandya hits ball out of the park in endorsement worldReliance Industries' RISE Worldwide, which has been managing the commercial interest of Pandya since the last six years, has confirmed that...30 Aug, 2022, 11.13 AM IST
- RISE Worldwide signs talent management agreement with Ishan KishanAfter a wait of over four years, he made his India debut in T20 Internationals against the touring England side in March earlier this year ...18 Aug, 2021, 08.16 PM IST
- Cricketer Suryakumar Yadav signs exclusive deal with RISE WorldwideRISE Worldwide will work closely with Yadav on strategic career management, providing resources and expertise to generate value in all face...15 Jul, 2021, 08.08 PM IST
- New Cricket stars may score ad deals, endorsement fees of some young players up 30-50 per cent“Between yesterday and today, endorsement fees of some of the youngsters have gone up 30-50%,” said a senior executive at a top talent mana...21 Jan, 2021, 07.24 AM IST
- Mumbai Indians crosses Rs 100 crore in sponsorshipsA Mumbai Indians spokesperson confirmed of signing a three-year deal with Marriott Bonvoy, the loyalty programme for all the 30 hotel brand...07 Feb, 2020, 11.36 PM IST
- IMG Reliance’s talent unit signs up Jasprit Bumrah, Krunal PandyaAs part of the multi-year contract, IMGR will manage all the commercial interests of the players, including their brand endorsements, off-f...06 Aug, 2018, 02.24 PM IST
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