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BULK CART BEHAVIOUR
Swiggy Instamart logs 49x gold surge on Akshaya Tritiya with small-ticket gold driving quick-commerce boomSwiggy's Instamart experienced a massive jump in demand for gold and silver on Akshaya Tritiya. Urban shoppers embraced quick commerce for ...
Swiggy flags quick commerce growth impact from irrational competition, bulk order cannibalisationSwiggy said fierce and often "irrational" competition slowed order growth at Instamart, especially for low average order value (AOV) segmen...
Quick commerce platforms drum up sales, push deals ahead of New Year’s Eve to offset delivery strike & rushQuick commerce platforms, including Swiggy Instamart, Flipkart Minutes, Zepto, BigBasket and Amazon Now, have started rolling out party-the...
Zepto, Blinkit to bulk up carts; no let up in Google vs Indian apps tussleQuick-commerce platforms Blinkit and Zepto are set to expand beyond groceries, adding categories like fashion and electronics. This and mor...
How not to overspend at sales: Ways to avoid retailer tricks, cognitive biases that make you binge during festive seasonThe blitzkrieg that starts with massive online sales in October, lingers on till the end of the year, peppered with offline sales across ma...
ETtech In-depth | Micropayments: Internet's 'sachet moment' in IndiaBe it shelling out Rs 10 for a tarot card reading session online, Rs 50 for a quick online game or Rs 30 in virtual offering at a temple, m...
Growth is in patches and investors are paying for pockets of recovery: Ayaz Motiwala, Nivalis PartnersToo much emphasis is being given on a good monsoon for future success.
- Internet businesses in India are here to stay
The first wave of e-commerce couldn’t last as it was driven by the prefix. This second wave could as it is being driven by the suffix.