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BUILD A BRAND
Don't just assemble, innovate: The missing hero in India's smartphone success storyIndia is the world's second-largest mobile phone maker, benefiting from policy support and global supply chain shifts. Domestic firms curre...- Millennium Towers: How Phoenix Mills is designing workplaces people chooseMillennium Towers in Pune offers a new vision for commercial office spaces. This development integrates business, lifestyle, and community ...
- India's wellness industry poised for growth amid focus on preventive healthcare, rising income: EBG Group chiefIndia's wellness market, valued at over $150 billion, is set for growth fueled by rising health consciousness and disposable incomes. EBG G...
- Indian startups face global expansion challenges despite growing tech ecosystem, says CES VPJohn T. Kelley, vice president, Consumer Technology Association and show director for its Consumer Electronics Show (CES), said home-grown ...
- India at cusp of 'snacking renaissance'; L Catterton bets on healthy snacking, branded foodsExpressing enthusiasm for India's rising consumption trends, L Catterton zeroes in on the healthy snacking and branded foods market. Having...
- How brands reach business leaders: The power of credibility, context, and visibilityBusiness leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...
- EV logistics startup TOCAL raises Rs 9 cr to drive EV fleet, fulfillment expansionTOCAL, a tech-driven EV fleet and fulfillment platform, has secured Rs 9 crore in funding led by XB Group. This investment will fuel expans...
- Maya Tata set to take charge of Westside's digital growth, speed up global expansionMaya Tata is set to spearhead Westside's e-commerce marketing as the fashion retailer gears up for aggressive global expansion. Leveraging ...
- Ankur Warikoo says India has an 'envelope problem'. Here's what he meansEntrepreneur Ankur Warikoo highlights India's "envelope problem," arguing that talent is overlooked due to a focus on credentials over abil...
- Ranveer Allahbadia reveals the lesson he learned while building BeerBiceps: 'If you're earning under ₹50,000 a month...'YouTuber Ranveer Allahbadia, known for BeerBiceps, advised focusing on increasing income over investing for those earning under ₹50,000 mon...
- Modi jacket or Nehru jacket? The history behind the iconic Indian waistcoatThe Modi jacket and the Nehru jacket are frequently mistaken for one another, yet a closer look at their historical origins reveals crucial...
- Mother Sparsh sees up to 40% growth as baby-care boom defies consumer slowdownMother Sparsh anticipates a robust 30-40% revenue surge this year, defying broader consumption slowdowns. Indian parents are prioritizing t...
- Food inflation shaped household choices; long-term growth potential intact: Nestle chairmanNestle India's Chairman highlighted how food inflation reshaped consumer choices, impacting pack sizes and purchase habits in FY26. Despite...
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- PlayBlue raises $2.7 million in seed funding to expand omnichannel sports retail businessSports retail startup PlayBlue has secured $2.7 million in seed funding to launch its omnichannel platform and first flagship stores in Ben...
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- Supply6 raises Rs 48 Crores, led by Unilever VenturesCurrently generating Rs 75 crore annually, Supply6 aims to reach Rs 100 crore soon. The funding will bolster their range of daily supplemen...
- Godrej Consumer expands pet care brand across south India, targets Rs 500 crore biz in three yearsGodrej Consumer Products is aggressively expanding its pet food brand, Ninja, aiming for a Rs 500 crore valuation within three years. After...
- I can hurt, but I can't win: The reality of India's D2C insurgentsIndia's new-age consumer brands are rapidly disrupting markets, with revenues soaring. However, a significant challenge persists: while cre...
- Global, then local: How Vahdam India is aiming to scale revenues of Rs 500 cr by next yearFor Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...
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