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BREAKFAST PORTFOLIO
How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...- Digital arrest: How India’s fastest-growing scam uses fake investigations and video calls to siphon off croresThey pose as the police, put you under ‘digital arrest’, and tether you to a video call till your savings are gone. How India’s fastest gro...
- Beyond the room: Why India Inc's luxury hospitality bet is becoming an experience businessIndia's luxury hotels are evolving beyond just rooms. Companies are now creating immersive experiences that blend wellness, food, and cultu...
- 'No car, couch or TV': 24-year-old Meta employee earning $306,500 rejects luxurious lifestyle, reveals strategy to build wealth while pursuing travelling, hobbiesA 24-year-old software engineer at Meta, Raymond Zeng, earns a staggering $306,500 annually but lives a minimalist life,. He does not own a...
- Food packs still don't tell the full story: Firms make selective label changes as FSSAI rules gather dustFood companies are now adding voluntary health information to some product labels. These front-of-pack declarations mention sugar, salt, an...
- Canadian billionaire Kevin O'Leary calls Gen Z 'idiots' for wasting money on coffee and sandwichesCanadian billionaire Kevin O'Leary urges young people to stop spending on daily coffee and sandwiches. He advises investing this money to b...
- Zappfresh in talks for majority stake in GM FoodsZappfresh is in discussions to acquire a majority stake in GM Foods. This move aims to expand Zappfresh's product offerings. The company is...
- ITC bets big on protein-rich foods, eyes fast-growing health segment marketITC Ltd is expanding its presence in the protein food segment as part of its health and wellness strategy. The company is introducing uniqu...
- Marico to acquire 54% in health food brand True ElementsTrue Element, a clean label, digital-first brand is in the healthy breakfast and snacks segment and clocked sales of Rs54 crore during FY22...
- Parle Products forays into cereals categoryThrough 'Hide & Seek Fills', Parle Products aims to produce nutritious cereals for an energizing breakfast and strengthen its product portf...
- Agro Tech Foods to diversify portfolio to cater to post-pandemic demandLed by increase in in-home consumption amid the pandemic which has forced people to stay indoors, Agro Tech Foods’ ready-to-cook business g...
- Nestle India to launch breakfast cereals in IndiaNestle Breakfast Cereals' launch in India is set to intensify the competition in the segment, which is dominbated by Kellogg's, PepsiCo and...
- Nissin, Bagrrys forge distribution pactThe deal will widen Nissin’s distribution portfolio, while Baggrys will get access to more consumers in its first such partnership, officia...
- PepsiCo expands nutrition portfolio, launching Quaker Nutri Foods & Tropicana EssentialsAs part of their flagship brands Quaker Oats and Tropicana, PepsiCo is launching Quaker Nutri Foods and Tropicana Essentials, respectively ...
- MTR expands its breakfast portfolio with new launchesTo support this launch, MTR would be looking at a high-decibel media campaign and aggressive sampling.
- HUL and Nestle to battle it out for share of Rs 200-crore oats marketHindustan Unilever and Nestle plan to launch oats under Knorr and Maggi brands, respectively, as healthy extensions of their noodle segment...
- GlaxoSmithKline Consumer Healthcare to focus on breakfast and snack segmentsGlaxoSmithKline Consumer Healthcare (GSKCH) is planning to focus on the breakfast and snack segment as its next growth drivers in India.
- Britannia Industries expands healthy foods basketBritannia Industries is expanding its wellness food portfolio with an aim to tap the growing number of health conscious consumers in India.
- Bagrry's eyes acquisitions; to launch Indian breakfast foodEntering packaged Indian breakfast range, Bagrrys' will invest Rs 15 crore on expanding the production capacity and marketing.
- Global brands line up for an Indian breakfastThere is action in store for the Rs 500-crore organised breakfast cereal market, with big brands such as Nestle, Godrej and ITC Foods, prep...
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