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BREAKFAST MARKET INDIA
How a fruit born out of 1992 experiment is helping farmers earn Rs 10–12 lakh per acreMahabaleshwar strawberries have become a symbol of Maharashtra's agricultural innovation, growing from a seasonal fruit into a thriving ind...- How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...
- Digital arrest: How India’s fastest-growing scam uses fake investigations and video calls to siphon off croresThey pose as the police, put you under ‘digital arrest’, and tether you to a video call till your savings are gone. How India’s fastest gro...
- From tarmac Garba to towel theft: As Indian tourists go viral for all wrong reasons, here are 9 travel rules to avoid becoming the next internet horror storyIndian travelers are facing major criticism for disruptive behaviour abroad, from public dancing to hotel theft and disrespect. This guide ...
- Beyond the room: Why India Inc's luxury hospitality bet is becoming an experience businessIndia's luxury hotels are evolving beyond just rooms. Companies are now creating immersive experiences that blend wellness, food, and cultu...
- 'White, wholewheat, multigrain breads are a big scam': Health influencer points out 4 facts every bread eater should knowA viral video is questioning the health claims of packaged bread. Food influencer Foodpharmer highlights that many breads marketed as healt...
- Food packs still don't tell the full story: Firms make selective label changes as FSSAI rules gather dustFood companies are now adding voluntary health information to some product labels. These front-of-pack declarations mention sugar, salt, an...
- India’s kitchens turn into mini gyms as protein orders soar 150%India's embrace of high-protein diets is transforming grocery habits, with quick commerce platforms seeing a 150% surge in protein-related ...
- India’s protein boom runs into a whey crisis as prices surge 4X, shortages loomProtein-rich foods are becoming more expensive in India. Global supply issues and rising demand are pushing up the cost of whey, a key ingr...
- Mother Dairy, Amul hike milk prices: How much will buffalo milk, cow milk, toned and other variants cost you now?India's leading dairy brands, Amul and Mother Dairy, have increased milk prices by Rs 2 per litre, effective May 14. This move, the second ...
- Zappfresh in talks for majority stake in GM FoodsZappfresh is in discussions to acquire a majority stake in GM Foods. This move aims to expand Zappfresh's product offerings. The company is...
- India Inc pulls back a bit from Gulf as cracks widen across operationsIndian consumer companies are scaling back West Asian operations due to steep losses and a fivefold surge in container costs amid the US-Is...
- Domestic Indian migrants weigh return home in energy crunchDomestic migrants in New Delhi are considering leaving the city due to soaring black market prices for cooking gas, exacerbated by Middle E...
- Kellanova bets on scale, snacks to grab a bigger bite in India's breakfast marketKellanova, formerly Kellogg’s, plans to expand in India’s breakfast and snacking market by leveraging scale, growing muesli, chocos, and co...
- Kellogg changes its Indian recipe, serves traditional breakfast to boost salesIn FY19-20, Kellogg posted decade-low sales growth of 4% to Rs 1001 crore while net profit fell 16% to Rs 22 crore, as per Registrar of Com...
- How McDonald’s India managed to jump sales by 121 per cent in a day?Where the markets for most quick service restaurants (QSRs) are still not picking up, brands are leaving no stone unturned to attract custo...
- Marketers see business growth as cereal moves from breakfast to evening mealKerala could be setting a precedent of sorts in a country where multinationals have had to tweak their global strategies to suit local tast...
- Urban India digs into ready-to-eat breakfastIf industry data is anything to go by, the packaged breakfast market has doubled in three years to Rs 400 crore.
- Britannia, Marico, PepsiCo scramble for larger share of breakfast segmentCall it the breakfast war, the scramble to serve the first meal of the day is getting busier with companies offering more options to meet I...
- Global brands line up for an Indian breakfastThere is action in store for the Rs 500-crore organised breakfast cereal market, with big brands such as Nestle, Godrej and ITC Foods, prep...
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