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BRANDING STRATEGY
Cristiano Ronaldo vs Lionel Messi: Who leads the net worth race in 2026? Inside the billion-dollar rivalryFootball titans Cristiano Ronaldo and Lionel Messi have both entered the billionaire club, showcasing their immense global influence beyond...- United Spirits set to cut 100 jobs to curb costs, streamline operationsUnited Spirits is cutting around 100 jobs in India as part of parent Diageo's global cost-saving drive. This significant workforce reductio...
- Global, then local: How Vahdam India is aiming to scale revenues of Rs 500 cr by next yearFor Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...
- Noel exiting Trent: The quiet Tata who built a loud success storyNoel Tata reportedly told shareholders at Trent's annual general meeting that it would be his last as chairman, signalling the close of a t...
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- Centre brings together states, industry for $100 billion textile exports goalIndia aims to double its textile and apparel exports to $100 billion by 2030, with a nationwide exercise and summit focusing on strategies ...
- Honasa Consumer to acquire majority stake in Fluence Pharma at Rs 135-crore valuationHonasa Consumer has secured a majority stake in Mumbai's hair therapy brand Fluence Pharma for Rs 135 crore. This move marks the company's ...
- Omnicom launches Acxiom Fan Graph to help brands better understand sports audiencesOmnicom has unveiled Acxiom Fan Graph, a groundbreaking sports marketing intelligence platform. This innovative solution aims to unify frag...
- Jyothy Labs to expand Exo into broader dishwash franchise after Henkel brands exit portfolioJyothy Labs is strategically expanding its Exo dishwash brand into a comprehensive franchise following Henkel's exit from Pril and Fa licen...
- A German and a Chinese walk into a hot Indian corporate battlegroundIndia's consumer durables market is heating up as global giants like Bosch enter the mass segment and tech firm Xiaomi expands into large a...
- Manu Chandra's Sauce, the VC making a feast of small servingsSauce VC is set to make an estimated Rs 500-550 crore from L'Oréal's acquisition of Innovist, validating founder Manu Chandra's strategy of...
- Indian IT is a trade, not an investment, and the market just got the memo: Sandip SabharwalAccenture's slump signals headwinds for Indian IT, with Sandip Sabharwal viewing them as trading plays rather than long-term investments du...
- Harley-Davidson, Hero MotoCorp to expand partnership for global entry-level bikesThe Harley-Hero partnership, which has on sale the HD X440 and Hero Mavrick in the local market, has planned a slew of launches this fiscal...
- Xiaomi India charts post-Anuj Sharma roadmap with South Asia headquarters push and large appliances expansion planThe company reported strong gains in premium smartphones, tablets and TVs, outlined plans to enter large appliances, and announced leadersh...
- At Hong Kong auto show, China automakers target wealthy in right-hand-drive marketsChinese car companies are targeting wealthy buyers in right-hand-drive nations. They are introducing premium electric vehicles to new marke...
- BRND.ME converts into public company, eyes IPO in 12-18 monthsBRND.ME, formerly Mensa Brands, has converted into a public company after shifting its corporate base to India. The consumer brands platfor...
- JLR sets out path to double-digit revenue growth through greater propulsion flexibility, North America pushJaguar Land Rover is launching a new growth plan. The company will offer more engine choices, including electric and hybrid options, for it...
- JLR pivots to flexible powertrains amid slow pace of electrificationJaguar Land Rover is adjusting its strategy. The company will offer a mix of petrol, hybrid, and electric vehicles. This change comes after...
- Tata Motors PV eyes industry-leading FY27 growth as new launches, EV momentum fuel optimismTata Motors Passenger Vehicles anticipates strong growth in fiscal 2027. The company plans new product launches and a multi-powertrain stra...
- Tata Motors PV confident of delivering industry-leading growth in FY27: Chairman N ChandrasekaranTata Motors Passenger Vehicles anticipates industry-leading growth in FY27. This confidence stems from a strong lineup of new vehicle launc...
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