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BRANDING STRATEGIES
Cupid Breweries to acquire United Spirits' alcobev unit in Odisha for Rs 22.5 croreCupid Breweries and Distilleries will acquire an operational alcoholic beverage manufacturing unit in Odisha from United Spirits Limited. T...- Holiday home operator Elivaas plans new funding round; targets 1,200 villasElivaas, a holiday home operator, is preparing for its next fundraising round to fuel expansion. The company plans to double its villa coun...
- AI is redefining product management: Are you ready for the shift?Product management is shifting from coordination to high-velocity creation. This article explores how AI tools like ChatGPT and Midjourney ...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- As flagship costs rise, realme is betting on battery life with the new P4R 5GSmartphone makers are rethinking priorities due to rising component costs. Realme is stepping back from flagship devices to focus on user n...
- Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...
- ET Explainer: Why largecaps are gaining appeal as Nifty consolidatesWith Nifty 50 valuations at long-term averages, wealth managers suggest allocating to large-cap stocks. These companies offer stability and...
- Zee appoints Tejkarran Singh Bajaj as Zee5 India business headZee Entertainment Enterprises Ltd (ZEEL) has appointed Tejkarran Singh Bajaj as Business Head for Zee5 India to bolster its digital busines...
- Root cause: India’s spice crown under threat as quality concerns trace back to farmsFarm-level traceability, quality, value addition, and branding are key to converting export scale into global trust, according to experts.
- Carl Icahn’s 9 rules for investing success: Be bold, think independentlyCarl Icahn's investing philosophy emphasizes independent thinking, deep business analysis, and identifying undervalued assets. He advocates...
- Titan Company shares gain 2%. Why JPMorgan, others see up to 28% upside after analyst call?Titan shares are seeing gains as brokerages maintain a positive outlook. The company has outlined ambitious growth plans for the coming yea...
- Bitcoin falls to pre-Iran conflict low as crypto slide extendsBitcoin experienced its lowest point since the start of the Iran conflict, dropping over 5% to below $62,000. This decline follows Strategy...
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- Tata Motors rethinks its premium EV playbookTata Motors has revamped its premium EV brand, Avinya, by shifting from its original platform plans to leveraging partnerships and ready-ma...
- JioHotstar ropes in 50 brands for Dhurandhar The Revenge digital premiereJioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...
- Suzlon unveils 'Suzlon 2.0', targets 10 GW annual renewable energy sales by FY31Suzlon Group is launching 'Suzlon 2.0', a new growth strategy. The company plans to significantly increase renewable energy sales and asset...
- Unilever says it won't miss India's premium boom like it did in ChinaUnilever CEO Fernando Fernandez stated the company will not repeat past mistakes in China by being late to India's premium market. He empha...
- Nexus, Rainmatter invest Rs 225 crore in Agilitas SportsAgilitas Sports secured Rs 225 crore from Nexus Venture Partners and Rainmatter. This funding will fuel expansion in manufacturing, brands,...
- IHCL opens 126-key Taj Hessischer Hof Frankfurt in GermanyIndian Hotels Company has launched its first hotel in Continental Europe. The Taj Hessischer Hof Frankfurt is now open in Germany. This mar...
- After Zudio boom, Trent still has a long runway for growth: Noel TataTrent Chairman Noel Tata sees the retail firm in its early growth phase. He is confident of achieving ambitious revenue targets. The compan...
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