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Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...
- Vikas Khanna invests in New York's Kolkata Chai CoMichelin-starred chef Vikas Khanna's Bungalow Hospitality Investments has partnered with New York's Kolkata Chai, a brand dedicated to auth...
- AI hasn't changed marketing's role, only how it delivers: Publicis Sapient CMOArtificial intelligence is revolutionizing marketing, but core responsibilities like driving growth and building customer relationships rem...
- FM radio: Tuned out of news, tuned into crisis, seeks reformsIndia's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...
- Lock Upp Season 2 OTT release details: Streaming date and time, confirmed contestant list, prize money of Riteish Deshmukh and Farah Khan's reality showLock Upp Season 2 features a fresh set of 15 celebrity contestants locked in a jail environment. Filmmaker Farah Khan and actor Riteish Des...
- Reshaping India’s laddoo scene with craft and care: Meet The LaddoowalaThe Laddoo Wala redefines Indian gifting by blending heritage with modern sensibilities. Founded on a passion for India's sweet legacy, the...
- Amitabh Bachchan’s co-star left Bollywood after just seven years. Today, she earns more than Rs 120 crore per yearPerizaad Zorabian, known for her roles in 'Jogger's Park' and 'Bollywood Calling', transitioned from acting to lead her family's poultry bu...
- Global, then local: How Vahdam India is aiming to scale revenues of Rs 500 cr by next yearFor Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...
- Baahubali-The Torchbearer OTT release and platform update: Streaming date and all you need to know about new project based on Prabhas' blockbuster franchiseThe iconic Baahubali franchise is set to expand with a new project, Baahubali: The Torchbearer, on OTT. While details remain scarce, specul...
- Beyond brand visibility: Why media partnerships matter for business growth and thought leadershipAs digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...
- Tamannaah Bhatia net worth: From luxury cars to real estate, all about the Rs 120 crore fortune of Baahubali starTamannaah Bhatia, a prominent figure in Indian cinema, continues to captivate audiences across films and OTT platforms. With a career marke...
- Be proud & don't flatter yourself, days of the nightie are upon usThe humble Indian nightie, a symbol of practical modesty and comfort, is emerging as a powerful, yet overlooked, industry. Beyond its domes...
- GTA 6 pre-order release date, time for ps5, xbox, price, story, platforms, locations and everything we know so farGTA VI pre-order release date, time, price: Grand Theft Auto 6 pre-orders begin June 25, with the highly anticipated game launching Novembe...
- Unleash anime spirits: India must tap the fast-growing global animation market as part of its orange economy pushAnime's global appeal is skyrocketing, with international markets now driving over half of its revenue. This boom is fueled by streaming pl...
- Reliance's media biz clocks Rs 34,917 cr revenue in FY26; JioHotstar cross 1 billion downloadsReliance's media arm achieved a significant Rs 34,917 crore revenue in FY26, with JioHotstar becoming India's top digital streamer and the ...
- Collective Artists Network expands Galleri5 AI Studio with Agentic CanvasCollective Artists Network launches Agentic Canvas, an AI-native creative platform featuring 12 specialized agents that collaborate like a ...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- JioStar sees AI, commerce and interactivity shaping entertainment's futureJioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interac...
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