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BRAND STANDARDS COMPLIANCE
American Express vs Indian Company: Viral post highlights stark gap in work culture, FNF settlements and gratuity practicesA viral X post contrasted a smooth exit from a global firm with a friend's difficult experience at an Indian employer, sparking debate on s...- Root cause: India’s spice crown under threat as quality concerns trace back to farmsFarm-level traceability, quality, value addition, and branding are key to converting export scale into global trust, according to experts.
- India’s rising export champion faces a critical credibility testIndia's seafood exports are soaring, reaching record highs and aiming for $30 billion within five years. Despite overcoming US tariffs and ...
- Chitale vs Starbucks: Pune traveller shares how local heroes are challenging foreign brandsA viral video from Pune International Airport showcases local Maharashtrian brands like Chitale Bandhu and Ganesh Bhel standing alongside g...
- Wild West! Indian students wary of smoking guns in US jobsIndian students in the US are now rigorously vetting employers before accepting job offers. This caution stems from heightened scrutiny of ...
- Fuelled by lending boom, DPDzero bets big on AI-led debt recoveryAs India’s unsecured lending boom accelerates, collections are emerging as the next major battleground for fintechs and lenders.
- Mumbai executive reveals adult website ad experiment after Meta ads became expensiveA Mumbai marketing executive has revealed that his company experimented with running advertisements on adult websites after rising costs on...
- Why organized players like Titan Company could emerge bigger winners in India’s evolving gold marketIndia's gold market is rapidly formalizing despite high prices and tax hikes. Resilient consumer demand, especially for investment, favours...
- Flex office: As GCCs boom, Table Space is betting big on managed workspacesAs India’s GCC ecosystem expands rapidly, enterprise managed workspace providers are emerging as critical enablers of global firms entering...
- Why India cannot build a world-class fintech champ yetIndia boasts world-class digital finance but lacks global consumer fintechs. Regulatory hurdles prevent innovation, unlike in markets with ...
- Profit on paper, loss in reality: How a routine accounting tool is used to deceive and take investors for a rideAmortisation is a number most investors skip, but it can shape reported profit. On the surface, it looks routine: A company spreads the cos...
- India spots an export champion in a sector tariffs failed to sinkIndia's seafood sector has demonstrated remarkable resilience, transforming a 50% US tariff into a catalyst for growth. Through strategic m...
- Govt to explore possibility of PLI scheme for seafood MSMEsIndia's seafood sector is set for a major boost. The government plans a production-linked incentive scheme for small and medium seafood bus...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- Assam makes first legal agarwood export to Gulf, eyes Rs 50,000 crore potentialAssam has struck gold with its groundbreaking legal export of agarwood chips to Saudi Arabia and the UAE, valued at a remarkable Rs 2.35 cr...
- Auto Inc turning to cleaner fuels, but SUVs still chug on dieselDiesel engines remain popular for Indian SUVs, offering torque and efficiency for long drives. However, upcoming BS7 emission standards wil...
- India orders antitrust probe into liquor giant Pernod's dealing with retailersIndia's competition watchdog has launched a probe into French liquor giant Pernod Ricard. Allegations suggest exclusive deals with retailer...
- India represents one of most dynamic opportunities in global commerce: Walmart CEOWalmart has sourced over $40 billion in goods from India, highlighting the country's significant role in global commerce. The retail giant ...
- Adobe partners with ChatGPT to bring marketing into conversational AIAdobe and OpenAI have integrated GenStudio with ChatGPT. This allows brands to create and launch ads within AI conversations.
- Zee Entertainment sues Nykaa for using its songs in Instagram reels without licenceZee Entertainment has sued Nykaa's parent company, FSN E-Commerce Ventures, for using its songs in Instagram promotions without permission....
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