Searched for
BRAND SPONSORS
World Cup fails to score for TV makersIndia's television market experienced stagnant sales during the FIFA World Cup, defying traditional expectations of a 15-25% surge. Rising ...- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- America at 250: Why Trump's second term is reviving fears of an 'imperial presidency'As America marks its 250th anniversary, President Trump's actions have drawn comparisons to monarchy, with critics pointing to his use of p...
- Embassy Developments to invest Rs 1,500 cr to build 3mn sq ft office space in Bengaluru: MD Aditya VirwaniEmbassy Developments is investing Rs 1,500 crore to build a 3 million sq ft office complex in Bengaluru, aiming to boost rental income from...
- How Vaibhav Sooryavanshi, 15, became the great sporting prodigy of this generationCricket prodigy Vaibhav Sooryavanshi, a 15-year-old sensation, is set to make history as India's youngest senior men's player. After a stel...
- The boss factor: Why a good manager matters more than you think for your careerYou can’t pick the manager, but he could decide your career, says Devashish Chakravarty.
- Critical Stage: India's concert boom has a venue problemIndia's booming live entertainment scene, evidenced by massive ticket sales for global and local artists, faces a critical hurdle: a severe...
- Family Trusts need a rethink: DPDP, PMLA rules collide with informal promoter structuresIndia's family businesses face a complex succession era due to evolving regulations and generational differences. Law firms like Veritas Le...
- FIFA World Cup fever fuels cyber scamsCybercriminals are exploiting the FIFA World Cup, creating thousands of fake ticket portals, merchandise stores, and streaming sites to sca...
- JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- Dhurandhar roars into living rooms, pulls 5.3 crore viewers in one eveningDhurandhar has achieved a massive television premiere, reaching over 53 million viewers on Star Gold, Star Gold 2, and Colors Cineplex, sur...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Chinese production continues despite tech transfer curbsChinese electronics companies are pushing ahead with their India expansion. Brands like Hisense, Haier, and Oppo are increasing local manuf...
- JioHotstar says Dhurandhar The Revenge drew 50 million viewers in opening weekendJioHotstar's action film Dhurandhar The Revenge saw an extraordinary launch. It attracted 50 million viewers in its opening weekend, markin...
- FIFA 2026: Brokerages bet on sector winners as soccer World Cup set to kick offThe 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- JioHotstar ropes in 50 brands for Dhurandhar The Revenge digital premiereJioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...
- Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
Load More
