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BRAND REBRANDING
Brand Equity: Rebranding KFA in times of crisisKingfisher-2.jpg17 Dec, 2011, 05.39 PM IST- Top ten mistakes marketers make when re-brandingrebranding.jpg03 Mar, 2012, 05.58 PM IST
- Brand Equity: McD goes Aussie; rebrands to Macca'sMacca.jpg19 Jan, 2013, 04.41 PM IST
- Bharti Airtel to re-brand 'Airtel', to spend Rs 300 croresair.jpg12 Nov, 2010, 05.05 PM IST
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