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BRAND MAKEOVER
Air India’s cabin glow-up is fighting the pressure of a brutal money heatAir India is undergoing a significant fleet overhaul, investing $400 million in refurbishing cabins with new seats, entertainment systems, ...- India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
- ETtech in-depth: Home interior startups lean on AI to shave costs, chase profitsIndia's home interior sector is turning to AI to combat high customer acquisition costs and operational expenses. Companies like Homelane a...
- Walmart breaks its no-frills mold with in-store beauty experts and personalised adviceWalmart is bringing beauty experts to its stores. These trained staff will offer personalized makeup and skincare advice. This move aims to...
- Walmart’s beauty push gets personal with in-store consultationsWalmart is bringing trained beauty experts to its stores. These specialists will offer personalized makeup and skincare advice. This initia...
- Trump-Tehran, EVangelist for Us – time to charge the battery techEven as conflict and chaos linger in West Asia, India is witnessing a happy confluence of choice, cause and cost. This is a once in a lifet...
- Air India flies in 'Vista' in brand makeoverAir India has revealed a new logo and livery that symbolises a new era for the company. Titled “The Vista,” the logo is inspired by the gol...
- How Meesho is eyeing a bigger share of the branded goods marketAccording to sources familiar with the company, about 80% of Meesho’s users and 65% of transacting users are from its direct selling busine...
- EPFO set for brand makeover, to get a tagline and a brand ambassadorEPFO will soon get a tagline to brand itself and this is likely to be followed by a brand ambassador who would be the face of the organisat...
- Uber changes logo, app icon in brand makeoverUber has changed its logo type and app icon and has taken the brand out of its monochrome palette and into a technicolour one.
- Growing competition drives India Inc to brand makeoverFrom smarter logos to vibrant colours, sleeker packaging to new names, companies are doing everything to remain relevant in an evolving mar...
- Emami to revamp Zandu brandsFMCG company Emami is undertaking a major image makeover of Zandu brands and is charting a new strategy to avoid products clash in the same...
- S Kumars Nationwide plans brand makeoverThree years after the Mumbai-based Kasliwal family divided the S Kumars group, Nitin Kasliwal, the second son of family patriarch Shambukum...
- Emami Group in a makeover mode to up export earningsThe Rs 1,500-crore plus Emami Group has decided to join the corporate bandwagon and position its brands as irresistible products in the glo...
- Tetra Pak to undergo brand make-over in 2008Food processing and packaging solutions provider Tetra Pak said it is undertaking a brand make-over with plans to roll out a new visual ide...
- Canara Bank plans image makeoverCanara Bank, which recently turned 100, is in for a brand makeover.
- Emami Group to go for corporate brand makeoverEvolve Creative is busy reviewing the group’s present corporate identity, consumer perception, brand valuation as well as consolidation of ...
- BPL Mobile goes for brand makeoverBPL Mobile, is investing Rs 10 crore in a brand refresh campaign.
- Godrej to re-position brands for a face-liftGodrej & Boyce Manufacturing is set to undertake a corporate makeover, as part of an overall brand re-positioning exercise to be taken up b...
- Infosys plans brand makeoverIt is looking to change its image of a top tier-1 Indian IT company to one of the global biggies.
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