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BRAND HIJACKING
What's BAT-BMS? The bluetooth app that's stopping e-rickshaws or 'tirris' mid-ride across DelhiA disturbing trend is crippling Delhi's e-rickshaw drivers as pranksters use a smartphone app, BAT-BMS, to remotely disable their vehicles....- Bollywood's hidden crisis: Why hundreds behind the camera are fighting to surviveBollywood may be enjoying strong box office numbers in recent times, driven by films like Dhurandhar, Saiyaara and Chhaava. But many people...
- AAP indulging in 'dangerous vendetta politics': Raghav Chadha after meeting President MurmuRajya Sabha MP Raghav Chadha has accused the Aam Aadmi Party government in Punjab of political vendetta. He alleges state machinery is bein...
- Preserving your crypto wealth: The definitive seven step security auditDigital asset investors face significant risks due to operational negligence, with billions lost to security incidents. This article outlin...
- AI-led ad frauds skim billions from brands one click at a timeFrom China to Egypt, the murky world of fake clicks is thriving. So-called “click farms” are inflating website traffic numbers and duping a...
- Tinder-owner Match Group swipes left on Russia, will exit by June 30Many digital services providers with few staff in Russia, such as Spotify and Netflix, pulled out shortly after Moscow began its military c...
- Brands find novel ways to hitch a ride on the Zomato IPO buzzMoment marketing is where brands hijack a trending topic and weave clever content around it, aiming to catch people’s attention by becoming...
- EU police agency Europol warns of fake coronavirus vaccines"Once a legitimate vaccine enters the market, counterfeited versions of the specific vaccine brand are expected to circulate rapidly," the ...
- PM Narendra Modi can even teach 'Madison Avenue' packaging skills: Congress MP Jairam RameshAccusing NDA govt of "hijacking" several of the UPA dispensation's schemes, he says it has done such "political branding and repackaging."
- Delhi polls: BJP tactically 'hijacks' AAP's broom; puts Kejriwal-led party on the back foot“The broom for them is a photo opportunity,” declares Manish Sisodia, a senior AAP leader who was cabinet minister in Kejriwal’s 49-day Del...
- As winter nears, milk mafia fears rise among transporters“We are very scared and don’t want to operate in the Delhi market,” said Paresh M Chaudhary, a leading transporter for both Amul and Mother...
- CAIT opposes proposal to raise FDI limit in multi-brand retailConfederation of All India Traders today said proposal to hike FDI limit in multi-brand retail will hurt interest of small traders
- Katju decries herd-like voting mentality among IndiansClaiming that Indians vote in droves like sheep and cattle, PCI chief Markandey Katju has said he would not vote as it was "meaningless".
- Left plans to seek vote on FDI in multi-brand retail during Parliament's winter sessionThe move could also put Congress' outside supporters - SP and BSP - which have been voicing opposition to FDI in multi-brand retail, in a t...
- US Presidential Elections 2012: Barack Obama, Mitt Romney seek to woo online voters with 'brand hijacking'Obama and his Republican challenger, Romney, seeking to woo online voters, have adopted an advertising tactic referred to as brand hijackin...
- Left parties in West Bengal worried over Mamata Banerjee hijacking its core themesThe Left Front in West Bengal is worried over archrival Mamata Banerjee hijacking its core themes and occupying centrestage in the protest ...
- Traders to protest against FDI in multi-brand retailTraders across the country will observe the Quit India Movement Day as 'Quit FDI Day' on August 9, to protest against FDI in multi-brand re...
- A slippery pathIs it time for an image flip-flop for Railway Minister Mamta Banerjee?
- Change of tack? Passengers left unharmedThe train hijack and treatment of passengers pointed to a possible shift in the Maoist modus operandi with the hijackers making a conspicuo...
- MNC arms take on cyber squattersThe Indian arms of global brands like Mercedes-Benz, Tesco, and Louis Vuitton have now taken legal recourse against squatters. Precautions ...
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