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BRAND EXTENSIONS
Emami bets on brand extensions to enter newer consumer categoriesEmami is leveraging its established brands like BoroPlus and Kesh King to enter new consumer segments. The company has launched the FromMaa...- Cummins India shares crash 15% after Q2 net profit falls 19% YoY, margins take 680 bps hitCummins India shares plunged after the company reported a 19% year-on-year decline in Q2FY27 net profit, while EBITDA margin contracted sha...
- IndoBevs in talks with multiple bankers for Rs 150 crore fund raiseIndoBevs is seeking to raise Rs 150 crore in debt to enhance its manufacturing and distribution capabilities. The company aims to strengthe...
- FSSAI accuses PepsiCo of ‘duping’ consumers by marketing Sting, Adrenaline Rush as 'energy drinks'FSSAI has told the Delhi High Court that PepsiCo India deliberately markets its Sting Energy and Adrenaline Rush beverages as energy drinks...
- Woman seeks Rs 50,000 compensation from Gillette India, alleges women pay up to five times more for razors; consumer commission issues notices to top executivesThe District Consumer Disputes Redressal Commission has issued notices to Gillette India Ltd regarding discriminatory pricing practices. Sh...
- How businesses are using generative AI to create content at scaleThe integration of generative AI into creative workflows is revolutionizing content production and innovation. Many Indian creators are wit...
- Johnnie Walker launches first India-inspired Blue Label festive blend in its 200-year historyThe Johnnie Walker Blue Label Festive Blend, crafted by the brand's Master Blender Dr Emma Walker, draws on the country's rich culinary her...
- Reflecting Pool vs. the state of the economy: Trump and Democrats clash in closing messagesDemocrats and Republicans made their final pitches to voters ahead of Tuesday's US midterm elections, with Democrats focusing on rising liv...
- Trump spends the day before midterm Election Day promoting his Reflecting Pool makeoverDemocrats are concentrating on economic issues while dealing with conflicts in Michigan before the midterm elections. US President Donald T...
- China's robot makers have mastered the moves. Now comes the race for brainsThe shift is fuelling an investment boom in embodied AI, a field focused on software that allows robots to understand their surroundings, l...
- Reliance Retail Q2 profit takes a hit on Qcomm pushReliance Retail Ventures reported a significant drop in net profit, down 24.5% year-on-year to ₹2,619 crore in the last quarter. Despite th...
- Gen Z brands are breaching the last citadel of legacy consumer firmsIndia's Gen Z and D2C brands are challenging FMCG giants like Hindustan Unilever, ITC and Marico by expanding into kirana stores. New-age b...
- Nikola Jokic Net Worth 2026: From second-round NBA draft pick to multimillionaire - How the Nuggets star made his fortuneDrafted as the 41st overall pick in 2014, Nikola Jokic has risen to stardom as a three-time NBA MVP and a champion. By 2026, his net worth ...
- Brands need to shift to ‘Bharat-first’ strategy as digital usage growsTo effectively connect with rural customers, brands should embrace a 'Bharat-first' advertising philosophy. Digital channels are increasing...
- Jay-Z to headline next year's Super Bowl LXI halftime show: What is the rapper’s net worthJay-Z's impressive net worth of $2.8 billion stems from a mix of his music career and savvy business moves, including his involvement with ...
- Are the Kansas City Chiefs in need of a new kicker? Harrison Butker’s recent numbers suggest they doHarrison Butker missed two field goals for the Chiefs in the 20-3 loss to the Seattle Seahawks, bringing the total number of his misses for...
- A missed call for China is a loud wake-up call for desi companiesIndian smartphone brands Lava and Ai+ are gaining market share as Chinese rivals retreat amid soaring memory chip prices and shrinking dema...
- Stephen Curry is one of the world’s highest paid athletes with a $350 million net worth : Here’s a look into the Warriors star’s earnings outside NBA and charity effortsStephen Curry, the Warriors' iconic point guard, has solidified his legacy in 2026 by ranking among the top-paid athletes worldwide. Notabl...
- 23 October 2028: Forget iPhone Duo, Ashwini Vaishnaw says India will have its own Apple and Samsung moment in 2 yearsAshwini Vaishnaw says India will have its own Indian-designed, manufactured and branded smartphones in the next two years by October 23, 20...
- Put your smartphone in the spotlight at the ET Product of the Year Awards 2026The ET Product of the Year Awards 2026 celebrate India's top smartphone brands that skillfully convert features into commercial success. Ev...
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