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BRAND ENDORSEMENTS IN CRICKET
Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...03 Jun, 2026, 09.48 AM IST- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...02 Jun, 2026, 08.38 AM IST
- Vaibhav Sooryavanshi’s net worth: How rich is the 15-year-old cricket sensation? A look at his wealth, cars, properties, IPL salary and luxury lifestyleVaibhav Sooryavanshi net worth: Vaibhav Sooryavanshi, a 15-year-old cricketer, is making waves in the IPL with Rajasthan Royals. His recent...30 May, 2026, 08.21 AM IST
- From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...27 May, 2026, 02.40 PM IST
- From billionaire to jail: Why Byju Raveendran is facing prison and how $22B startup with SRK & Messi as ambassadors crashedByju's founder Byju Raveendran has been sentenced to six months in jail by a Singapore court for contempt of court. The court cited his dis...27 May, 2026, 11.33 AM IST
- India’s sports boom is just getting startedIndia is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...30 Apr, 2026, 02.09 PM IST
- Cricketers likely to see big swing in endorsement fees despite World Cup lossSports marketing companies expect the endorsement value of Indian cricketers to increase by 30-40%, especially endorsement value of individ...20 Nov, 2023, 11.22 PM IST
- Gatorade ropes in Hardik Pandya; first cricketer to endorse the brandPepsiCo has signed Indian cricketer Hardik Pandya as the brand ambassador for its sports drink Gatorade, marking the first time the sports ...12 Sep, 2023, 11.53 AM IST
- Thomas Cup victory: Shuttle champs become brand favourites after title winOn Sunday, the Indian men's badminton team defeated 14-time champions Indonesia to clinch the Thomas Cup gold medal, scripting badminton hi...17 May, 2022, 12.36 AM IST
- Global sports stars score on desi brand pitchThe influx of non-Indian sportspersons increased from being around 25% of the total volume in 2009 to up to 40-45% of sportspersons used as...25 Feb, 2013, 09.30 AM IST
- Advertising industry finds filmstars safer bets than cricketersExperts feel that though the brand power of cricketers has got a boost, a lackadaisical performance in the future may have an impact.05 Apr, 2011, 06.30 AM IST
- Yuvraj to endorse Lifebuoy for Rs 2 crore per annumHindustan Unilever, low-profile on cricketer-related advertising, has roped in Yuvraj for Rs 1.5-2 crore annually. Special: IPL, the blockb...22 Feb, 2008, 09.00 AM IST
- Brands pin hopes on young heroes of Indian cricketThe choice for marketers has certainly widened as Dhoni and his men lifted the Twenty20 Cup for India. Foreign model, desi brand a hit combo29 Sep, 2007, 02.35 PM IST
- Aussies play to win, not for endorsementsThey may not be as big as Team India but they don’t hang in there for big endorsements. Here's why.30 Apr, 2007, 02.08 AM IST
- BCCI clips ad dreams of playersBCCI announced a set of stringent terms taking away the liberty from players to endorse infinite brands.08 Apr, 2007, 12.45 AM IST
- Men in Blue told to 'perform or perish'Brands are now planning shorter contracts and stricter performance-linked clauses for the Men in Blue.27 Mar, 2007, 12.27 AM IST
- Cricketers hit it off with advertisersCelebs' brand loyalties are up for grabs, and even lesser cricketers are easily finding brand takers.29 Sep, 2006, 02.36 AM IST
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