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BRAND DISCOVERABILITY
Beyond SEO: The new rules of brand discoverability in the AI eraBrand discoverability is shifting from search engine rankings to AI-driven answers. AI systems now prioritise authoritative third-party sig...- Govt to examine Meta's Muse AI tool that lets users generate images from Instagram profiles: IT SecretaryIndia's government will examine Meta's new AI image tool for legal compliance. Concerns are growing over privacy and the use of Instagram p...
- Meta's new Muse AI image generator sparks privacy, image-scraping concernsMeta's Muse Image AI generator draws criticism for its data privacy features. Users can create images from public Instagram photos without ...
- How Brands Can Adapt When AI Agents Do the ShoppingInstead of scrolling on websites or strolling through stores, people are beginning to prompt AI agents to find, compare, and even purchase ...
- HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
- InMobi acquires AI platform MobileAction to drive growth in iOS ecosystemInMobi, a Softbank-backed firm, has acquired MobileAction. This move strengthens InMobi's presence in Apple's iOS advertising space. Mobile...
- India’s sports boom is just getting startedIndia is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...
- Rise of Generative Engine Optimisation: The future of digital marketing in an AI-driven worldThe rise of AI-powered search is prompting a surge in Generative Engine Optimisation (GEO) training, as traditional SEO methods become less...
- Majority Indian consumers now prefer preservative-free snacks: FarmleyFarmley's Healthy Snacking Report 2025 reveals that 55% of Indian consumers now prioritize preservative-free snacks, with 52% favoring eco-...
- Elon Musk's hashtag ban on X advertisements sparks online frenzy: Netizens divided over 'aesthetic nightmare'Elon Musk has announced a ban on hashtags in advertisements on X, branding them an "aesthetic nightmare." While the decision doesn’t affect...
- ZOFF inks partnership with Reliance Retail; enters ready-to-cook segmentZOFF Foods has joined forces with Reliance Retail, marking an exciting entry into the booming ready-to-cook food sector. Customers can soon...
- Zepto enters consumer analytics space with launch of subscription-based AtomZepto is launching Zepto Atom, a subscription-based analytics and commerce platform, on May 16. Powered by Zepto GPT and NLP, it offers bra...
- Small brands pick quick commerce platforms as impact playerRegional brands such as Troovy chips, Samyang Ramen noodles, Lucknow Kabaab Hub, Captain Sam’s pizza, Boss burger, Artinci cookies and Feee...
- Meta's Facebook, Instagram to charge Apple service fee for posts 'boosted' via iOS appsMeta Platforms announced that businesses purchasing a "boost" for posts on iOS versions of Facebook and Instagram would need to pay an extr...
- Transactions in the ONDC seeing growth across the boardAkshay D’ Souza, Bizom’s Chief of Growth and Insights said that while initially these companies were just testing the waters of ONDC an inc...
- Amazon Pay extends Smart Store Program for local merchants across BharatThe Amazon Pay Smart Stores Program is expanding in multiple cities across India, including Tamil Nadu, Andhra Pradesh, Karnataka, and Tela...
- Amazon Beauty: Focus on luxury segment to drive growthAmazon is looking to throw its weight behind its luxury offering within beauty in a bid to maintain volumes and shore up market share in th...
- Gurgaon-based SummerLabel raises angel fundingSince October 2015, it has created a community of nearly 7500 registered users and forged tie-ups with over 120 stores.
- IMImobile launches data services for subscribers in NepalHyderabad-based mobile technology company, IMImobile, on Monday announced the launch of a wide range of data services for over 2.2 million ...
- RIL leases ultra-deepwater drillship for explorationReliance Industries has leased a brand new ultra-deepwater drillship to boost its eastern offshore exploration campaign.
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