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BRAND DIFFERENTIATION TACTICS
ETMarkets Smart Talk | Don't mistake foreign outflows for an India exit story; smart money is becoming more selective: Milan Parikh- One Of A Kind Startup Awards 2026: Finally, recognition for startups that put customers first
- Long-term Investing: Ecosystem with an edge called India; 12 large- mid- and small-cap stocks with upside potential of up to 34%
- The Wealth Company MF unveils SIF brand, launches two funds with differentiated strategiesThe Wealth Company Mutual Fund, part of the Pantomath Group, has launched its SIF brand ‘WSIF’ along with two new funds featuring different...15 Apr, 2026, 03.21 PM IST
- Data analyst reveals hacks to get free business-class airline, hotel upgradesAirlines and hotels strategically employ upgrades to enhance customer loyalty and boost profits. These offerings aren't just bonuses; they'...25 Nov, 2025, 11.20 AM IST
- The limited-edition game Realme is playing in chase of the throneRealme is raising the stakes with its limited-edition Game of Thrones smartphone, merging tech and pop culture. Following hits like Naruto,...13 Oct, 2025, 04.37 PM IST
- ‘No palm oil’ labels marketing gimmick: IFBAIndian Food and Beverage Association raises concerns about “no palm oil” labels. IFBA considers these labels misleading marketing tactics. ...08 Jul, 2025, 05.48 PM IST
- How to build a successful brand? Mamaearth's Ghazal Alagh shares the secret. 'Have an enemy'Mamaearth co-founder Ghazal Alagh believes that every successful brand needs an "enemy"—not necessarily a competitor, but a system, mindset...18 Feb, 2025, 10.22 PM IST
- Fssai tells companies to stop making A1, A2 claims on dairy productsThe Food Safety and Standards Authority of India (Fssai) has directed companies to stop using labels such as 'A1' and 'A2' on dairy product...23 Aug, 2024, 09.45 AM IST
- A starter library for entrepreneurs, as recommended by Popcorn and Company’s Vikas SuriVikas Suri, CEO and founder, Popcorn and Company, is an ardent reader of business books but there is one line – from Mike Michalowicz’s Pro...06 May, 2024, 12.32 PM IST
- Merisis Wealth appoints Shobit Gupta as head of fund managementMerisis Advisors is over a decade old boutique investment banking firm with a track record of $3 billion in total transaction value across ...27 Sep, 2023, 01.00 PM IST
- Our first objective is to provide value to customers: Saugata Gupta, MD, MaricoA lot of companies have made a tactical move to making sanitisers. We want to be a little more strategic, because when things settle down, ...09 May, 2020, 11.00 PM IST
- There's tactical trade in corporate banks but stick to large retail banks: Devang Mehta, Centrum India“The flavour of last few week has been Axis, ICICI and a couple of PSU banks.”27 Aug, 2018, 11.59 AM IST
- Cheaper than Coke & Pepsi, Peruvian bottler Ajegroup launches no-caffeine cola brand, Big ColaPeruvian bottler Ajegroup on Wednesday officially launched its flagship no-caffeine cola brand, Big Cola.15 Jun, 2012, 07.42 AM IST
- Cannes 2010: Sorrell, Weed discuss relevance of brands during a slowdownOne represents the biggest holding companies in advertising on the planet and the other, the largest consumer goods company and of course t...26 Jun, 2010, 03.39 AM IST
- It's time for India to brand itselfEfforts to brand India now will ensure that when global markets recover, India will be first out of the blocks. Mkts, IT & auto to recover ...22 Feb, 2009, 08.29 PM IST
- Get the stain off that shirtSearch engine marketing (SEM) is pedestrian. But when an Indian company goes a step beyond, it’s worth a mention. Communicate 2 has done ju...05 May, 2008, 03.24 AM IST
- White goods firms look for festival without freebiesThis Diwali, you won’t see any dhamaka offers from LG, Samsung, Onida, Haier, Whirlpool and Godrej.05 Sep, 2007, 10.30 AM IST
- Same old story: Exchange old for newThe ubiquitous exchange programme of mid 1990s is quietly making a comeback of late.17 Feb, 2007, 01.06 AM IST
- Retail chains unleash new marketing plansWith competition hotting up, Indian retail chains are beefing up their marketing activities to recharge their brands.09 Dec, 2006, 01.37 AM IST
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