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BRAND CUSTODIAN
New Pashmina Board aims to put Ladakh's luxury fibre on the global mapLadakh is establishing the Ladakh Pashmina Development Board to boost its famed fibre worldwide. This new body will protect the Pashmina va...- The safe keepers: Inside India's booming locker economyIndia’s locker economy is booming amid rising gold prices and household wealth. While banks remain the preferred repository, private vault ...
- Cockroach Janta Party: Who is the founder, website link, manifesto, and why it’s going viralCockroach Janata Party Website: A new online political group, the Cockroach Janta Party, is trending across Indian social media. It began a...
- 'Nao' is the time: Why Diageo India is backing this Indian craft gin producerAnand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...
- Warren Buffett's framework for finding businesses to invest : The ‘Shiftless Nephew test’Warren Buffett once revealed a brutally simple test for separating great businesses from merely good ones: Could you put a lazy, not-too-sm...
- A four-pronged strategy to succeed in the role of the chief marketing officerThe average tenure for a chief marketing officer (CMO) at Fortune 500 firms has dropped from 54 to 51 months from 2021 to 2022. Although B2...
- Adani Group brand custodian Aman Kumar Singh resigns from NDTV boardAdani group's Corporate Brand Custodian and Head of Corporate Affairs, Aman Kumar Singh, has resigned from the board of NDTV Ltd due to oth...
- Tata Sons' Chief Ethics Officer Mukund Rajan resigns from his postDr Rajan was the youngest director to be appointed on the boards of major Tata companies, Tata Teleservices Limited and Videsh Sanchar Niga...
- Tata Group companies to restructure supply chains ahead of GST rollout“All Tata brands are going to benefit and gain market share in the post GST environment,” said Harish Bhat, brand custodian at Tata Sons, t...
- Group Executive Council of Tata Sons dismantled, Mukund Rajan and Harish Bhat get alternative rolesThe members of this coterie include CHRO head NS Rajan, strategist - Nirmalya Kumar , business development officer -Madhu Kannan, Harish Bh...
- India tourism potential remains untapped: Amitabh KantAmitabh Kant was speaking at the opening function of the three-day silver jubilee summit being organised by International Advertising Assoc...
- Sachin Tendulkar, Shah Rukh Khan to adorn Int Advertising Association summitMaster Blaster Sachin Tendulkar and Bollywood star Shah Rukh Khan will share their experiences as brand custodians in a three-day summit or...
- Social commitment attracts best talent to Tata Group: Mukund RajanTata Group's commitment to society, coupled with recently introduced volunteering programmes, have helped it attract good talent, its Chief...
- Air Vistara is a girl!Brand custodians are going a step further and assigning genders to them now. Joining them is the Tata Group-Singapore Airlines joint ventur...
- Anmol Jewellers: Designing a vision for successOver the past 29 years, Anmol Jewellers has firmly established itself as a brand which epitomises all things design.
- Tata Sons appoints JWT for global brand campaignThe account was awarded in a global multi-pitch process. JWT's London, New York and Mumbai offices worked together to win the pitch.
- Tata Group's CSR spend crosses Rs 660 crore in FY14Over the past decade, group companies and the trusts of the over $100-billion Tata Group together spent in excess of Rs 8,000 crore on CSR ...
- $97 billion Tata Group redrawing Brand Equity agreement to reflect the universal nature of businessThe group will also soon unfurl a major corp campaign to build awareness among investors, consumers and stakeholders on ‘Brand Tata’.
- 'We are just custodians of Rolex brand'Rolex country head (sales and development) in India M H Khan talks about their plans in India and gave a ET a peek into the mystic of Brand...
- TimesofMoney bags award for 'Brand Excellence in Internet Business'TimesofMoney has won the award for 'Brand Excellence in Internet Business' at the World Brand Congress held at Taj Lands End, Mumbai on Nov...
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