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BRAND CREDIBILITY
Number of branded housing projects in India set to jump over 2-fold in 6 years: SavillsReal estate firms in India are anticipating a significant increase in branded residences by 2032. A report suggests nearly 25 ultra-luxury ...- As weight-loss drug users turn to dietary supplements, doctors, regulators raise flagsThe growing use of GLP-1 weight-loss drugs such as Ozempic and Wegovy is driving demand for dietary supplements in the US, as users seek to...
- Are you paying to reach your target audience or just paying for the numbers?ET Partner With Us provides businesses the opportunity to connect with decision-makers and consumers through trusted financial journalism. ...
- France is on fire but something more dangerous burns below the unrestFrance is engulfed in protests as the public gives vent to growing anger over soaring expenses and diminishing educational quality. Citizen...
- Want to become a financial adviser? Best financial planning courses and institutes in India explainedThe career change of Sumit Aggarwal to a mutual fund distributor illustrates a notable trend within the financial advisory realm in India. ...
- Ex Monks India MD Robert Godinho joins Spectacom Global as Co-FounderRobert Godinho has been appointed as Co-Founder of Spectacom Global, which organizes participative sports events in India. His experience i...
- Oberoi Realty Q2 pre-sales jump seven-fold to Rs 9,149 crore on strong sales in Gurugram housing marketOberoi Realty Ltd reported a remarkable increase in sales bookings to Rs 9,149.69 crore in the second quarter. The company launched its fir...
- Brands still bank on cricketers as Bollywood appeal fadesCricket endorsements are maintaining their value despite a slowdown in celebrity-led advertising and brand budgets. Advertising spending is...
- Aromatherapy: Can essential oils really help with stress, sleep and headaches?Essential oils have gained popularity for their potential wellness benefits. Studies suggest that aromatherapy may reduce stress and improv...
- Three questions to answer before your next marketing spendTo excel in marketing, it is vital to prioritize clear strategies that outline target audiences, key goals, and engagement levels. By honin...
- 5 years, no returns: Are these 9 Nifty bluechip stocks finally ready for a turnaround?Investors are witnessing notable losses in well-known blue-chip stocks such as TCS, Infosys, and Hindustan Unilever. These major players ar...
- 'D2C brands need distribution shift to scale up to 500 crore revenue'In India, emerging direct-to-consumer (D2C) brands have the potential to generate Rs 100 crore in revenue within a span of two to four year...
- Virat Kohli makes LinkedIn debut: What is his first post reveals about his business ambitions? How he is building his business portfolioVirat Kohli made his LinkedIn debut to discuss his business interests beyond cricket. He highlighted his investment in Agilitas Sports and ...
- ET Achievers 2026: Bengaluru’s icons step into the limelight.ET Achievers 2026 is set to take place on October 12 at JW Marriott in Bengaluru. The event, organized by Optimal Media Solutions, will cel...
- NHRC has grown into trusted address for aggrieved: Chief Justice of India Surya KantChief Justice of India (CJI) Surya Kant said the National Human Rights Commission (NHRC) has grown into a trusted institution for the numbe...
- India, Vietnam, Thailand emerge as branded residence hotspots as growth hits 200%Vietnam, Thailand, and India are emerging as key players in the global branded residences market. The growth rate for branded residential p...
- Sustainable Product of the Year 2026: How the ET Product of the Year Awards Recognise Measurable Environmental ImpactSustainability has become a powerful part of the product story. But as environmental claims become increasingly common, the bigger question...
- Gen Z stereotypes are wrong, every generation shares the same human needsA university faculty member recently interacted with Gen Z students, delving into their goals and ambitions. The students voiced a clear ne...
- In 2022, Kevin Hart merged two businesses into HARTBEAT; a $100 million minority investment valued the new media company at about $650 millionKevin Hart's media company Hartbeat illustrates the challenges faced by celebrity-backed ventures in sustaining growth. While initial succe...
- In 2012, Jennifer Aniston became an investor and face of Living Proof; four years later, Unilever agreed to buy the science-based haircare companyJennifer Aniston has been instrumental in the rise of Living Proof, a haircare brand that prioritizes groundbreaking science in its product...
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