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BRAND APPEAL
FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...
- Trump suddenly finds himself in a perfect storm. Can he survive it?Trump faces mounting challenges this summer, including legal setbacks, weak approval ratings and public anxiety over inflation and fuel pri...
- Silicon Valley's AI millionaires are paying up to $23,000 per hour for escorts who can talk GPUs, crypto and the futureThe AI boom is fueling a new luxury service where escorts, dubbed 'nerd-first,' command high rates by offering intellectual companionship a...
- Hotel giants bet India’s local travel boom can defy slowdownMajor hotel groups are investing heavily in India. They expect a surge in domestic travel to drive growth. This expansion continues despite...
- Xiaomi 17T review: Value smartphone done rightThe Xiaomi 17T strikes a balance between performance and camera capabilities, offering a well-rounded premium smartphone experience. While ...
- Every '70s home bar had this; now it's the retro bar decor you'd be thrilled to find at the thrift storeA 1970s vintage ice bucket is a popular thrift store find. These colorful, insulated plastic containers offer a sense of comfort and person...
- Chitale vs Starbucks: Pune traveller shares how local heroes are challenging foreign brandsA viral video from Pune International Airport showcases local Maharashtrian brands like Chitale Bandhu and Ganesh Bhel standing alongside g...
- Real Estate vs equities: Why wealthy investors are increasingly choosing bricks over stocksIndia’s wealthy investors are increasingly allocating capital to premium residential real estate as market volatility prompts a search for ...
- Beyond the room: Why India Inc's luxury hospitality bet is becoming an experience businessIndia's luxury hotels are evolving beyond just rooms. Companies are now creating immersive experiences that blend wellness, food, and cultu...
- Everyone owned it in the '80s, and now it's the thrift store find we all want in our homesRattan and wicker furniture, once overlooked, is now a highly desirable trend, offering warmth and texture to homes. Distinguishing between...
- PE wars to billion-dollar IPO dreams, hospital sector is fighting fitMajor private equity firms are vying for a stake in Cloudnine, a leading maternity and paediatric care chain. This intense competition high...
- JioHotstar ropes in 50 brands for Dhurandhar The Revenge digital premiereJioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...
- Want to exchange old gold for new jewellery? Beware of these taxesIndians exchanging old gold for new should be aware of potential taxes on sales and purchases. The Income Tax Department monitors high-valu...
- Love Island USA 2026: Full release schedule for US, episode times and streaming options in UK, here’s everything fans need to knowThe mix of daily episodes, real-time storytelling and unpredictable romantic twists has helped turn Love Island USA 2026 into one of the su...
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- It ain't a Ferrari, if it don't look FerrariThe debut of Ferrari's electric supercar, Luce, is turning heads in the automotive world. With a design that diverges from the classic Ferr...
- Trump moves to block wider tariff refunds, appeals order covering all importersIn a landmark Supreme Court ruling, businesses are cashing in on refunds for import tariffs. Yet, the Trump administration intends to chall...
- HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
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