5 ways to put your brand at the centre of industry conversationsThe most valuable partnerships don't just amplify brands, they shape industries. With 65+ years of editorial authority and India's #1 busin...
Vikas Khanna invests in New York's Kolkata Chai CoMichelin-starred chef Vikas Khanna's Bungalow Hospitality Investments has partnered with New York's Kolkata Chai, a brand dedicated to auth...
Over 10% of luxury home sales now come from NRIs across key global markets: Whiteland's Sudeep BhattIndia's luxury housing market is experiencing a structural transformation, attracting significant global capital, particularly from Non-Res...
'Made in India' label stands for quality, national pride: Trade Minister Piyush GoyalCommerce Minister Piyush Goyal highlighted the 'Made in India' label as a symbol of national pride and quality, citing Florence Shoe Compan...
Sarovar Hotels plans to double branded residences portfolioSarovar Hotels is poised to expand its footprint in the branded residences sector, intending to double its portfolio within a year. With 80...
Cold war over ice cream: A three-decade old Vadilal family feud returns to Bombay High CourtA three-decade-old family pact dividing the Vadilal ice cream brand is now a legal battleground. The Mumbai branch has sued the Ahmedabad b...
Smartphone brands brace for 9-10% festive sales drop as higher prices dampen demandSmartphone sales are projected to dip by 9-10% this festive season as rising handset prices dampen consumer demand. Brands are strategizing...
Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
Reshaping India’s laddoo scene with craft and care: Meet The LaddoowalaThe Laddoo Wala redefines Indian gifting by blending heritage with modern sensibilities. Founded on a passion for India's sweet legacy, the...
I can hurt, but I can't win: The reality of India's D2C insurgentsIndia's new-age consumer brands are rapidly disrupting markets, with revenues soaring. However, a significant challenge persists: while cre...
Womenswear retailer Reformation reports revenue rise in US IPO filingSustainable fashion brand Reformation has filed for a U.S. IPO, reporting a revenue increase to $507.1 million for the year ending December...
India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...
Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
Sebi weighs allowing celebrity endorsements for market entitiesSEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would all...
Beyond brand visibility: Why media partnerships matter for business growth and thought leadershipAs digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...
ET Graphics: The crown in 2025 goes to a royal whisky brandIn a significant shift, Royal Stag has claimed the title of the world's largest-selling whisky brand by volume, dethroning McDowell's after...
Jyothy Labs to expand Exo into broader dishwash franchise after Henkel brands exit portfolioJyothy Labs is strategically expanding its Exo dishwash brand into a comprehensive franchise following Henkel's exit from Pril and Fa licen...