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D2C brands lining up to list on quick commerce platforms in festive seasonD2C brands are scrambling to join quick commerce platforms and online marketplaces in preparation to tap into the festive season demand. Qu...
Boult eyes 4x profit in FY26, rebrands to GoBoult for premium pushBoult expects a fourfold rise in net profit and 40% revenue growth in FY26, driven by premiumisation and rebranding to GoBoult. It aims to ...
Quick commerce promised electronics companies a spark, delivered a glitch insteadQuick commerce platforms like Blinkit and Zepto initially boosted sales for electronics brands, but challenges soon emerged. Companies stru...
Smartwatch boom cools off in 2025Smartwatch shipments in India have declined for five consecutive quarters, dropping 33% year-on-year in Q1 2025. The industry is shifting f...
Alarm bells at wearables companies as slump extends to this fiscalIndia’s wearables market has been on a downturn for over a year, affecting major brands like Boat and Boult. Boat reported a 5% revenue dro...
WeWork’s Rs 1,200-crore deal collapses; ETSA Bootstrap Champ winner BoultHappy Friday! Bankruptcy-hit coworking firm WeWork Inc.’s plan to exit the India unit via a secondary stake sale has fallen through. This a...
ETSA 2024 | ‘Bootstrap Champ’ Boult is marching to beat of its own drumBoult, a brand known for wearables and electronic devices, prioritizes profitability over market share. Founded by brothers Varun and Tarun...
ET Startup Awards 2024 | Bootstrap Champ: Boult dances to the beat of its own drumThe jury of the ET Startup Awards lauded champs in this category that build successful businesses without the help of venture capital. And ...
ET Startup Awards 2024: Nominees for Bootstrap ChampThe Bootstrap Champ will have demonstrated the ability to win customers and earn revenue for at least a year. It should possess the potenti...
Boat's parent brand Imagine Marketing India in talks with investors to raise fundsImagine Marketing's IPO plans were shelved in 2022. CEO Sameer Mehta said the company has no pressing need of capital and hence is not doin...
Smartwatch companies turn to premium buyers looking for upgradeLeading smartwatch brands like Noise, Boult, and Boat are targeting repeat buyers with premium hardware to increase average selling prices ...
Ecommerce sales growth in slow lane as mass market crowd thinsEcommerce sales grew 12-15% in Q1, slower than 2023. No major smartphone launches; fashion clearing inventory. Inflation affects online ret...
Sales of Indian wearables & hearables brands have jumped over three times in last three fiscalsWearables and hearables are the only electronic categories in India dominated by home grown brands who together have 65-70% market share ev...
Boult bets on offline expansion in push to double revenue in FY24Indian wearables brand Boult is expanding its presence in offline retail stores, aiming to double its revenue in FY24. The company, which h...
ET Startup Awards 2023: Nominees for Bootstrap ChampThe Bootstrap Champ will have demonstrated the ability to win customers and earn revenue for at least a year. It should possess the potenti...
Indian smartwatch brands turn to price cuts to gain market shareThe price war between smartwatch makers is most evident in the lower end of the market, which is where most companies have been launching m...
Smartwatch makers wage price war; govt asks global IT hardware firms to up local value additionAs the market share battle heats up for the smartwatch segment in India, domestic startups in the space have begun resorting to price as a ...
Expect business to double to Rs 1,000 crore this fiscal: Boult Audio CEO Varun GuptaThe company forayed into the smartwatch business in the second half of 2022-23 which contributed around 20% to the overall business worth R...
Boult Audio expects business to double to Rs 1000 cr this fiscalSmart wearable device maker Boult Audio expects 100 per cent growth in revenue to Rs 1,000 crore this fiscal on the back of expansion in sa...
Boult Audio ropes in Saif Ali Khan and cricketer Suryakumar Yadav as brand ambassadorsThe company feels that Khan is what style, talent, and character are all about. Foraying into various mediums of entertainment and enthrall...