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BISLERI STORY
Legacy brands storm back into cricket sponsorship after RMG ban, D2C retreatEstablished Indian brands are making a strong comeback in cricket sponsorships. This shift follows the withdrawal of fantasy gaming and tec...- Limca becomes Rs 2,800-crore brand in 2024, says Coca-Cola IndiaLimca, the lime and lemon-flavored beverage, has surpassed ₹2,800 crore in revenue in 2024, fueled by expansion across India. Coca-Cola Ind...
- Frenzied retail demand pushing SME IPOs to dangerous heights: Sunil SubramaniamThis is exorbitant profit making. So, I think the regulator has to first put curbs on the merchant bankers. As you are saying, diligence of...
- Summer products sales go off the chartsDemand for ACs surges in India as retailers face shortages, leading to production challenges for brands like Haier. Voltas office saw a ret...
- From Bisleri to Bilseri: How water became an FMCG product in IndiaHow did water, which used to be associated with taps and hand pumps in urban India, and wells and rivers and ponds in rural areas, become a...
- The unique story behind iconic bottled water brand BisleriBisleri, the iconic bottled-water brand which has been in the news lately, has Italian roots and, in the beginning, was intended to be sold...
- Dipan Mehta on largecap banks and why Bisleri is a perfect fit for Tata Consumer“There is a lot of choice within the banking sector but I would say that in the core portfolio, one needs to have the larger banks like HDF...
- Coca-Cola ropes in Shah Rukh Khan as brand ambassador for Thums Up"Teaming up with King Khan, the brand amplifies this core value and adds an action-packed cinematic storytelling with SRK portraying both r...
- Iconic Brands of India: Indigenous brands step into the spotlightAs Indian companies and brands nurture global ambitions, they face a plethora of choices and challenges. Understanding new markets, new set...
- Iconic Brands of India: Indigenous brands step into the spotlightAs Indian companies and brands nurture global ambitions, they face a plethora of choices and challenges. Understanding new markets, new set...
- Bislerí's Jayanti Chauhan speaks of her equation with her industrialist dad on Father's DayMy father not only taught me how to swim & ride a bicycle but he also taught me to cook dal, says Jayanti Chauhan.
- Why entrepreneurs fail to strike gold in second stintIf one looks at the recent history of entrepreneurs selling out and then trying to carve out a niche have not been able to make the same im...
- Bisleri boss Ramesh Chauhan plots new rags-to-riches storyRamesh Chauhan links up rag pickers to Reliance and sets up a system to recycle PET waste.
- Rainy August washes out summer sales of air-conditioners & refrigeratorsThe wettest August in a decade has taken a toll on sales of soft drinks, air-conditioners and refrigerators, with companies reporting anywh...
- C-class markets emerge as new hot spots for India IncScattered across the country and transcending the ‘India versus Bharat’ divide are markets like Dharavi in Mumbai, Karad and Patan in Gujar...
- 'Bulk water accounts for 60% of sales'Ramesh Chauhan, owner of Bisleri International and the packaged water brand by the same name, has always been in the news - and most of it,...
- Wipro, Coke, Danone thirsting for BisleriGlobal and Indian giants such as France’s Danone, Coca-Cola and Wipro are in talks with Ramesh Chauhan to buy Bisleri.
- May showers wash away cola salesSales of the two cos’ flagship brands declined 15-17% in April-May over the same period last year.
- Should Essar sell off its stake at allThe dilemma is of timing, valuation, management control and fewer re-investment opportunities.
- Packaged water brands face an WaterlooA shakeout in the packaged water sector is looming large, driven by poor business parameters.
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