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BISCUIT PRICING STRATEGY
Britannia CEO plays down Reliance's pricing threat in India biscuit marketReliance Industries' Independence biscuits are entering India's competitive biscuit market with packs starting at Rs 5, but Britannia CEO R...- Britannia looks beyond biscuits, turns to regional tastes and festive campaigns to drive FMCG growthBritannia Industries is focusing on localised marketing to resonate with diverse Indian consumer preferences. The company has launched fest...
- Digital brands, premium FMCG to drive ITC's growth ambitionsAmid challenges in its cigarettes business, ITC is focusing on expanding its non-cigarette offerings. The FMCG segment has shown significan...
- Reliance Consumer expands Independence biscuit portfolio with nine variantsReliance Consumer Products Ltd will launch an expanded Independence biscuit portfolio consisting of nine variants. These products aim to ca...
- Low-sugar fizz, high-cost squeeze: Varun Beverages battles margin pressureVarun Beverages reported a contraction in gross and EBITDA margins during Q3 CY2026 despite strong revenue growth. The company's revenue fr...
- From paneer to pizza, FSSAI puts India’s ₹200 lakh crore consumer boom to the test. Who pays?The FSSAI's escalated enforcement in consumer sectors in India has led to increased compliance costs for companies. Many brands are now ree...
- These large- and mid-cap stocks with ‘Strong Buy’ & ‘Buy’ recos have upside potential of up to 28%, according to analystsWith each passing day, things are getting more complicated in the Gulf region – as well as in the market. When will things get sorted out? ...
- French food giant Danone eyes India growth without 'burning its wings'Danone aims for India to be a significant long-term growth engine.CEO Antoine de Saint-Affrique emphasizes profitable expansion, avoiding r...
- These large- and mid-cap stocks can give more than 20% return in 1 year, according to analystsThe Indian market was under pressure on Thursday, particularly at the index level. Rising crude-oil prices are an obvious concern, but dome...
- Why this century-old swadeshi brand keeps on beating MNCsParle, an Indian brand, remains India's top FMCG brand for the 13th year. Parle-G biscuits drive its success with 8.6 billion CRPs. It main...
- Parle wants to bite into biscuit maker Dr Gerard in PolandThe Polish biscuits maker, which was once part of Groupe Poult of France, was bought by EU middle-market-focussed Bridgepoint for an undisc...
- 18% GST rate is fair, will benefit organised players in the long term: Varun Berry, BritanniaVarun Berry says that the the current rate set by government is not an advantage or a disadvantage, it is at par with what the industry pay...
- Glucose runs out of energy, falls behind cookies and cream biscuits in IndiaDuring April-September, glucose category had 19.3% share in the biscuit market in value sales while cookies had 26.2% share and cream 22.2%.
- Oreo, Sunfeast bite into Britannia market shareThe Rs 3,600 cr premium cream biscuit market has turned hyper competitive with Cadbury’s Oreo and ITC’s Sunfeast brands biting into the sha...
- Rapid trials, strategy to drive awareness works well for Kraft’s biscuit brand 'Oreo'Oreo has cornered more space in India’s Rs 5,500 crore cream-biscuits segment than Britannia’s Treat-O could in nine
- Competition driving market growth: Vinita Bali, MD Britannia IndustriesCompetition increases basic investment and that is what has contributed to a high double-digit growth of biscuits and bakery, says Vinita B...
- FMCG firms bank on Rs 5 packs to drive volumes in rural marketFMCG majors are introducing products in low price points particularly in the Rs 5 category as part of their strategy to shore up volumes.
- Glaxo bakes plan to enter premium cookies marketGlaxoSmithKline Consumer Healthcare is gunning for an even lavish spread by entering the premium, highmargin biscuits and cookies category.
- Glaxo plans to enter premium cookies marketThe Company intends to Launch high-end cookies & cream-biscuits under Horlicks brand.
- 'We want biscuits to substitute on-the-go products'In an exclusive chat with ET, Ms Bali puts down her thoughts on getting Britannia onto a higher growth mode. Excerpts:
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