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BILLBOARD WASTAGE
Publicis OOH India launches FlexForward initiative to combat billboard wastagePublicis OOH India has launched FlexForward, a green initiative that recycles vinyl flexes used in OOH advertising. Partnering with NGOs li...- Bihar elections: PM Modi and Nitish Kumar's war has no limits as ads become new battlefieldAn all-out war is being fought on billboards, newspaper pages & other media in the state ever since PM Modi announced a Rs 1.25 lakh crore ...
- Luxury players using cinema halls, TV, newpapers to target buyersThe luxury market in India is still minuscule and so is ad spend by luxury brands. Estimates suggest that luxury brands contribute 0.5% to ...
- BJP seeks PM's help to resolve water crisis in DelhiSheila Dikshit of total mismanagement in handling the water crisis, BJP today demanded Prime Minister's intervention to ensure availability...
- Small cos can create big impact by using smart advertisingAfter spending a good amount on setting up a business, an entrepreneur is usually left with just enough to sustain for sometime.
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