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BILATERAL SERIES SPONSORSHIP
IPL: Foreign players auctioned, paid, then unavailable? BCCI has a message for teamsThe BCCI will not mediate player availability for the IPL, leaving it to franchises and players. Concerns over overseas stars pulling out d...- BKT ramps up IPL push as it pivots to consumer marketBKT Tyres is boosting its Indian Premier League presence. The company is moving from business-to-business exports to a consumer brand in In...
- Pakistan to be banned for boycotting India match in T20 World Cup? Here’s what ICC has said and what it could do nextPakistan Boycott India Match Consequences: Pakistan will skip its T20 World Cup match against India on February 15. The government has appr...
- ICC Men's T20 World Cup 2026: Pakistan to boycott match against IndiaPakistan will not play India in the T20 World Cup 2026. The Pakistan government has approved participation in the tournament but not the ma...
- Our aim is to increase red ball games nationally and internationally: BCCI secy SaikiaIn a significant move, the BCCI aims to elevate the status of women's cricket by introducing more Test matches and multi-day competitions a...
- Apollo Tyres wins Team India jersey sponsorship rights with ₹579 crore bidApollo Tyres has emerged as the front-of-jersey sponsor for the Indian cricket team, securing the rights with a ₹579 crore bid, surpassing ...
- Apollo Tyres to sponsor Indian cricket team's jersey following Dream11's exitApollo Tyres has replaced Dream11 as the lead sponsor of Team India, marking their first foray into Indian cricket with a two-and-a-half-ye...
- BCCI increases Indian team's jersey sponsorship ratesSponsoring the Indian cricket team will cost more. The Board of Control for Cricket in India has increased match fees. This follows Dream11...
- ECB partners with RISE Worldwide to monetize virtual, digital ad assets in IndiaThe England Cricket Board partners with RISE Worldwide and executives Tony Singh and Nikhil Bardia to monetize virtual and digital ad inven...
- BCCI the 'laadla' of the cricketing world, says former Pakistan team captain Mohammad HafeezFormer Pakistan captain, Mohammed Hafeez, in a television interview said that the BCCI is universally loved because of its coffers. "I don'...
- Team India’s tour to Australia to fetch Sony Rs 400 crore in ad revenuesSony has signed 14 sponsors, sold 75% of inventory already as its biggest cricket property kicks off on November 27th.
- Ad rates on digital, video-on-demand and over-the-top platforms hit record high; increase 60-100% over last yearBuilt around live broadcasts of India’s national obsession, online broadcasters have raised spot fees anywhere between 60% and 100%.
- Chinese firms main sponsors for all big cricketing events & even Team India nowBe it the title sponsorship of the IPL, or the most premium and oldest sponsorship rights of the Indian cricket team, the Chinese have inva...
- Team India sponsorship may fetch BCCI over Rs 538 croreThe cricket board initiated the tender process to award one of the most coveted sponsorship rights — the official team India sponsor — on M...
- New Zealand Cricket to earn over $35 million in broadcast rights from India tourIt also surpasses the $25 million profit reaped by New Zealand Rugby Union for all revenues from the 2005 British and Irish Lions tour.
- Pakistan keen to have bilateral hockey series with India: PHF'It was difficult to get sponsorship and people to the stadiums for hockey unless people followed the sport like they used to do in the pas...
- WSG takes on insurance firm Masterr-StrokeThe commercial may have stepped into the territory of World Sport Group, which holds the ground sponsorship rights for international cricke...
- Nimbus begins hard-selling India-Lanka seriesHarish Thawani-promoted Nimbus Sports International, which won the commercial and worldwide television broadcast rights for the upcoming In...
- India-Sri Lanka broadcast rights bids to be announced shortlyNegotiations are on in full swing for acquisition of international broadcast rights for the upcoming India-Sri Lanka series, being held in ...
- Top players compete for Sri Lanka tour rightsNegotiations are in full swing for acquisition of international broadcast rights for the upcoming India-Sri Lanka series.
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