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Rippl launches a social recommendation platform to redefine trust-led discoveryIndian startup Rippl has launched a trust-first social commerce platform to combat the growing 'trust deficit' online. The platform enables...- GoodPass wants to be the transaction layer of AI-powered travelThe experiences market is a $250-billion global opportunity projected to grow faster than flights or hotels. Yet the segment has remained u...
- AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- FirstCry, Slice’s FY26 numbers; Nilekani’s Fundamentum eyes deeptech pushFirstCry parent cut its losses in the March quarter on tightened costs. This and more in today's ETtech Top 5.
- India’s kitchens turn into mini gyms as protein orders soar 150%India's embrace of high-protein diets is transforming grocery habits, with quick commerce platforms seeing a 150% surge in protein-related ...
- As Indians buy pricier phones on EMI, OneAssist bets big on protection plansAs smartphones become costlier and increasingly financed through EMIs, device damage is emerging as a new source of household financial str...
- Fewer top-ups mark FMCG buying shiftIndian shoppers are changing their habits. They are visiting stores less often for everyday items. However, when they do shop, they are spe...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Your monthly spend also decides how soon you can retire: Expense tracking apps, AI tools are changing how Indians investExpense-tracking apps, spreadsheets, Artificial Intelligence (AI) -generated analysis, and budgeting dashboards are not merely bookkeeping ...
- Hobby to hustle: Six years ago, the pandemic and lockdowns sparked a wave of micro-entrepreneurs. Here’s how some built to lastIndia’s Covid-era “hobby economy” — spanning gardening, baking, fitness and pet care — has evolved into a ₹1.5-2 lakh cr market, though not...
- Nearly half of India’s online orders are still COD. Why cash on delivery isn’t fading in the UPI eraCash on delivery continues to drive India's online shopping. Many first-time buyers, especially in smaller towns, prefer to pay after recei...
- Beyond metros: How small towns are driving the next wave of India’s e-commerceIndia's e-commerce boom is expanding beyond metros, with Tier-2 and Tier-3 cities now driving significant new demand. Improved internet, di...
- ET Prime Special Series: Multibagger or Bankrupt - Part 58: The ICE veteran that quietly became an EV lightweighting storyMost auto ancillary investors think linear. Company makes Component X. EV disrupts Component X. Stock goes down. Every story does not fit t...
- Brands must adapt to permanent disruption as AI reshapes marketingWPP Media India declared brands face "permanent disruption" due to AI, quick commerce, and evolving consumer behavior, reshaping marketing ...
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- How AI is changing the way people discover and buy products onlineArtificial intelligence is transforming online shopping. It now influences how people find and compare products before visiting websites. T...
- Why India’s EV logistics push has a missing link, and what can fix itIndia's logistics sector is rapidly adopting electric vehicles to cut costs and emissions, driven by government support and environmental c...
- Return-to-origin shipments, not customer returns, are India's biggest e-commerce margin problem, says Blue DartReverse logistics is evolving from a cost centre into a strategic driver of customer trust, retention and margin protection in India’s fast...
- CashKaro grows 72% to Rs 600 cr, enables over Rs 10,000 cr in sales to partner brandsCashKaro's growth, driven by efficiency and AI, enabled over Rs 10,000 crore in sales for partner brands. The company highlights the growin...
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