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BEHAVIORAL PSYCHOLOGY TEA
Psychology says people who can drink tea anytime of the day aren't addicted, the comfort of familiar rituals may help them relax more than anything elsePsychology suggests that people who can drink tea anytime of the day aren't necessarily addicted to caffeine. Sometimes, the greatest comfo...
Psychology says people who always drink warm water aren't necessarily obsessed with health, they may prefer comfort in familiar routinesPsychology suggests that people who consistently choose warm water aren't necessarily making a statement about health. Sometimes, the small...
Psychology says people who automate small decisions of their life may be reducing mental fatigue, and conserving energy for what really mattersWaking up to a barrage of small decisions can drain your mental energy, impacting your ability to tackle important tasks. Psychologists sug...
Psychology says people who always need coasters for their cups or glasses aren't anxious, they may simply prefer order and predictabilityPsychology says people who always use coasters may be influenced by conscientiousness, habit formation, perceived control, and environmenta...
Psychology says adults who keep separate indoor slippers and outside shoes aren't obsessed with cleanliness, they are drawing a boundary between chaos and peacePsychology suggests that everyday habits often carry symbolic meaning rather than being random behaviors. The slippers themselves are not w...
Psychology says people who change their bedsheets every day may be seeking more than just hygiene, they may be cleaning off the stressPsychology says people who change their bedsheets every day may be influenced by perceived control, habit formation, conscientiousness, and...
Psychology says people who take short breaks for tea, coffee or chats aren't avoiding work: What this habit reveals?Psychology says people who take short breaks for tea, coffee or chats aren't always avoiding work. Research in psychology suggests that pla...
Psychology says fathers who forget birthdays but remember their daughter's favorite food aren’t emotionally unavailable, they express love through actionPsychology suggests that fathers who forget birthdays but never forget their daughter’s favorite food are rarely uncaring. More often, they...
Psychology says people who save ‘special’ items for the future are not being practical: Why the brain delays joy, waiting for the perfect momentPsychology suggests that adults who hold on to special items are rarely acting irrationally. More often, they are trying to preserve someth...
Psychology says people who dip their cookies in tea or coffee are not being childish: Why small rituals help the brain slow down and feel comfortedPsychology suggests that adults who dip cookies into tea or coffee are rarely being childish. More often, they are creating a small ritual ...
How instant UPI apps change small-value payment habitsThe rise of instant UPI apps has revolutionized small-value transactions, eliminating the struggle for exact change and streamlining checko...
Quick-commerce risks: A lot can go wrong when everything arrives in 10 minutesQuick commerce is rapidly transforming India’s consumer economy by offering ultra-fast delivery times. Platforms like Blinkit, Zepto, and S...
The world needs more kind people, try and be generous in your actionsMiscalculating how the act will be construed can hold many of us back from doing nice things for others.
Home services startups are gearing up for a tough raceAs home services startups accelerate from taking baby steps to maturity beyond their years, J Vignesh takes a peek into how they are gearin...
Investors should play current market like a Test match, not T20: Mayuresh Joshi, Angel BrokingJoshi said that the market is looking forward to the Budget and the probabilities of what the exchequer might deliver in terms of reform pr...
It's time to create acts, not ads, says Chris ThomasET caught up with Chris Thomas, chairman and CEO of BBDO/Proximity Asia, to get his take on how a brand can incite a movement.