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BCCI SPONSORSHIP OPPORTUNITY
ETtech Explainer: Why Byju’s pushed for arbitration in BCCI disputeTroubled edtech firm Byju’s told the National Company Law Tribunal on Wednesday that it had referred its dispute with the Board of Control ...
Women Premier League: BCCI signs three official partners for three seasonsThe Board of Control for Cricket in India (BCCI) has signed Dream11, CEAT Tyres and Amul as partners for the upcoming Women's Premier Leagu...
BCCI invites bids for acquiring title sponsorship rightsThe RFP, which will be available for purchase till February 9, will be provided for a non-refundable fee of Rs 1 lakh plus GST. The detaile...
Sponsoring cricket is about getting right opportunity at right price: Mastercard CMO Raja RajamannarMastercard, Rajamannar said, decides its marketing investments based on the size of the opportunity, the price of the opportunity, and the ...
BCCI resolves IPL sponsorship tangle, Dream11 agrees to be title sponsor for only 2020Dream11 had wanted the title sponsorship to be extendable for 2021 and 2022, at Rs 240 crore each, in case Vivo didn’t reclaim the role, sa...
Edu-tech company Unacademy picks bid papers, set to fight for IPL title sponsorship rightsWhile no one from Unacademy was prepared to speak on the issue, an industry insider, who is privy to the Edu-tech company's preparations to...
- IMG Reliance facilitates deals over Rs 150 crore this IPL
IMG-R also helped in three licensing deals - MI’s with New Era (caps) and Boat (headphones), and KXIP with Boat (headphones).
FreeCharge surrenders IPL on-ground sponsorship rightsThe decision to relinquish its sponsorship rights comes less than two years after the Bengaluru-based company acquired the same, and report...
Jio, Vivo in race for team India sponsorship rightsDBS Bank roped in Sachin Tendulkar last year as its brand ambassador and believes this sponsorship will help the company establish its bran...
BCCI working as efficiently as ever: Rahul Johri, CEO, BCCIIn his first interview, BCCI CEO Rahul Johri talks about priorities, the IPL and the way forward for the cricket governing body in India.
BCCI scores Rs 150 cr more with new deals, creates 3 associate sponsor roles; Pepsi signs 4-yr dealAfter withdrawing its sponsorship of the Indian Premier League, beverage maker PepsiCo has signed up as the new associate sponsor.
- Vivo's IPL bet is looking good with South Africa matches. What next?
The India-South Africa series has done well to salvage the game's reputation and is an early sign of fan frenzy coming fully back before th...
Without Pepsi, IPL may be without fizz; Value of title sponsorship may fall 30%We hope the problems of IPL are short-term and they are addressed. But if they are not, we will have to go back and rethink, says Indra Noo...
Star India bags team India sponsorship rightsThe bids indicate that cricket sponsorship rates are regarded as overpriced, amid the rising popularity of several other forms of sport.
Star Private, ESPN bag BCCI sponsorship rights for 2013-14 seasonBCCI awarded title sponsorship for all international series & domestic tournaments in India for 2013-14 to Star Private & ESPN.
DLF no more IPL's lead sponsor as BCCI increases price of sponsorship dealsAfter being associated with the IPL for five years, real estate major DLF has decided to stop being the league's lead presenting sponsor.
- Advertisers prefer IPL over team India
The Board of Control for Cricket in India (BCCI)’s most ambitious league - the T20 IPL - seems to have turned into its biggest nemesis.