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BARC CEO
Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
- Ashish Gupta appointed as new CFO of Shemaroo EntertainmentShemaroo Entertainment has appointed Ashish Gupta as its new Chief Financial Officer. Gupta brings over 24 years of experience in finance a...
- BARC India, Nielsen launch cross-media ad measurement solutionIn a groundbreaking collaboration, BARC and Nielsen have unveiled BARC | Nielsen ONE Ads, a cutting-edge solution designed for advertisers ...
- TRP manipulation: Court takes cognizance of CBI charge sheet against former BARC CEO Sunil LullaIn its charge sheet, the Central Bureau of Investigation (CBI) has alleged that viewership data of India Today was manipulated by the Broad...
- CBI files charge sheet against former BARC CEO Sunil Lulla in ratings manipulation caseThe CBI has filed a charge sheet against former BARC CEO Sunil Lulla for allegedly manipulating viewership ratings of channels from "his en...
- TRP manipulation case: CBI records statements of BARC officials, seeks ED probe detailsCBI has sought details on the functioning, structure, vendor list and viewership data from BARC. The agency has also sought details of an i...
- TRP scam: Did BARC brush investigations under the carpet?Senior executives in media companies are miffed with the BARC board and its management for not disclosing the details of the forensic repor...
- Arnab Goswami had paid former BARC CEO to rig TRPs: PolicePartho Dasgupta to stay in police custody for 2 more days; police wanted to take ex-CEO to BARC office to find out how manipulation of TRPs...
- TRP scam: Ex-BARC CEO Dasgupta's police custody extendedThe Mumbai police's Crime Branch, in its remand note submitted before a magistrate's court here, sought further custody of Dasgupta, claimi...
- Former BARC CEO rigged random sampling of 40 weeks: Mumbai PoliceThe Mumbai Police also told the court that they have come across certain email exchanges between Dasgupta and another accused Romil Ramgarh...
- Arrested ex-CEO of BARC was `mastermind' of fake TRP racket: PoliceDasgupta, who was BARC CEO between June 2013 to November 2019, misused his position and was instrumental in manipulation of TRP of certain ...
- Republic TV misrepresented private and confidential communication, says BARCThe BARC statement came after the Arnab Goswami-owned Republic TV disclosed what it described as an email conversation between BARC CEO Sun...
- Sunil Lulla replaces Partho Dasgupta as BARC India CEOPartho Dasgupta added that he has enjoyed setting up new businesses and brands and its time to explore “new domains”. Sunil Lulla, who was ...
- BARC India elects Punit Goenka as chairmanGoenka will be taking over from Nakul Chopra, who completed his one year tenure as chairman of the joint industry body.
- 'TV measurement system BARC a story of more brickbats than bouquets'Shashi Sinha, chairman of the technical committee of BARC, said the problem in India is twofold - that is of technology as well as mind-set.
- TAM to exit TV viewership ratings with launch of JV firm with BARC IndiaAfter 18 years of reporting TV viewership ratings, TAM Media Research will cease to give TV ratings effective February 29, 2016.
- BARC to release rural TV viewership data from next weekAgreeing to a major demand by Prasar Bharati, the Broadcast Audience Research Council, a body set up to measure television ratings.
- TV rating body asked not to release data before registrationBARC, which released its first TV viewership ratings last week, has been asked by the Information and Broadcasting Ministry not to publish ...
- Advertising business gets Broadcast Audience Research Council, a new tool to assess TV ViewershipWith over 300 channels being watermarked with this world’s leading technology for measurement, BARC India relies heavily on the technology ...
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