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BARBIE BRAND
Unsaid tale of great girl dads & annoying husbandsA friend, dubbed 'Girl Dad Kabir,' excels at doting on his daughter, mastering her world with visible dedication. However, his wife experie...- India’s desi gaming startups tap culture and storytelling to break China’s grip on toy and board game marketIn the vibrant world of play, Indian board games and toys are experiencing a renaissance. Consumers are leaning towards locally inspired op...
- What a Paramount-Warner combo would spell for HollywoodIn a bold strategic maneuver, Paramount is on the verge of finalizing an $81 billion deal to purchase Warner Bros. Discovery. This monument...
- World's first International Barbie Dreamhouse cafe opens in Melbourne with pink roller rink, cocktails and glam overloadThe world's first Malibu Barbie Café outside the US has opened in Melbourne, offering a two-story pink paradise filled with retro aesthetic...
- Barbie 2: Greta Gerwig reveals if she will direct a sequelIn 2023, Barbie dominated the global box office, with Greta Gerwig directing a cinematic phenomenon that resonated with audiences of all ag...
- Black Barbie: Everything we know about release date, trailer, plotShondaland’s Black Barbie trailer showcases the creation of influential dolls. It highlights interviews with key women at Mattel and their ...
- Barbie turns 65: Exploring a journey of diversity and inclusivityBarbie, the iconic doll, celebrates her 65th anniversary with a remarkable evolution towards diversity and inclusivity. Originally modelled...
- New study suggests Barbie should expand her range of medical, scientific professionsThe study found that Barbie's medical professional dolls predominantly depicted adult, female, and white characters, with limited diversity...
- Gap shares jump 30% to extend months-long bet on new CEO's revival effortIf current gains hold, shares will have nearly doubled since late July after the former Mattel executive was appointed to revive the once s...
- ‘Ted Lasso’ meets Barbie: Mattel introduces new dolls inspired by Apple TV+ charactersMattel, the company behind the beloved Barbie brand, has introduced a trio of new dolls that draw inspiration from characters featured in t...
- 'Black Barbie' Documentary: Everything we know so far'Black Barbie' documentary, detailing the introduction of a Black doll by Mattel, has found a home at Netflix and Shondaland. Directed by L...
- Can Gap CEO Richard Dickson bring it back to the pink of wealth?Gap Inc. is placing its hopes on CEO Richard Dickson to turn around the company's fortunes. Dickson, known for his success in reviving Matt...
- Kim Kardashian dresses up in all pink as she embraces the Barbie crazeAmidst a recent wave of fascination ignited by the release of the 'Barbie' movie, a renowned celebrity has gracefully stepped into the spot...
- Barbie co-branded with 100 products. Know how have they changed retail marketingHow Greta Gerwig's 'Barbie' has come out of the theatres and changed the concept of retail marketing by co-branding with more than a hundre...
- Gap taps Mattel executive Richard Dickson as CEO after year-long searchLast July, former CEO Sonia Syngal stepped down as Old Navy owner wrestled with weak demand for its casual attire and a slump in its stock ...
- From the colour of French aristocracy to the hue of rebellion: How pink became a cultural phenomenonThroughout history, designers, artists, and brands have played with the emotions the color evokes, shaping meanings that are ever-evolving.
- Snapdeal founder Kunal Bahl searched for 'Barbie' on Google. What happened next amazed himThe 'Barbie' movie's marketing campaign involved several partnerships with over 100 brands, from Microsoft to Chevrolet. The color company ...
- Global retailers cash in on Barbie movie crazeRetailers are hoping to profit from the release of Barbie's latest film by selling a broad range of products linked to the plastic doll, fr...
- Margot Robbie reveals Gal Gadot was the early choice for ‘Barbie’ roleSpeaking about the upcoming Barbie movie, Margot Robbie said in an interview that she originally wanted to cast Gal Gadot as the lead.
- Barbie movie will not have hit Barbie song from Aqua, fans disappointedFans of the hit Aqua song are disappointed that the hit "Barbie Girl" song will not be part of the upcoming “Barbie” moving, scheduled in 2...
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