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Small versus big: Why less inflation can become a big worry for FMCG giantsAccording to data from the retail intelligence platform Bizom, smaller product sizes have experienced a more rapid growth rate compared to ...- Small is the new big: Local FMCG brands ahead in race with giantsFMCG brands in India are growing at a faster pace than large-scale brands across all categories with volumes rising to 28% in the moving an...
- Why snack-major Balaji Wafers opted for a startup ad agency?Starting in 1982, the Balaji empire has been a family enterprise and the support team are not the sort who drift from job to job.
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