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BADMINTON PARTNERSHIP DYNAMICS
ET 40 under forty: The vanguard leading India into the futureThe ET 40 Under Forty list for 2025 celebrates innovative leaders across India, including pioneers in spacetech, AI, and blockchain. For th...14 Oct, 2025, 09.59 AM IST- Puma ropes in PV Sindhu as a brand ambassador, makes India the first country to promote badminton for the sports brand globallyPuma India has partnered with badminton star PV Sindhu in a multi-year deal to expand its sports portfolio. This collaboration will launch ...13 Jan, 2025, 10.54 AM IST
- Badminton in 2024: A Year of Olympic heartbreak, some breakthroughs, new promisesIndian badminton saw highs and lows in 2024. Satwik and Chirag won titles but missed an Olympic medal. Lakshya Sen's Olympic bronze loss st...20 Dec, 2024, 02.02 PM IST
- South Korean great Lee Hyun Il roped in as Sindhu's consulting coachDouble Olympic medallist PV Sindhu has enlisted South Korean great Lee Hyun Il as her consulting coach on an interim basis, alongside Anup ...24 Sep, 2024, 06.44 PM IST
- Viacom18 acquires media rights to Olympic Games 2024 for $31 millionAccording to executives with knowledge of the matter, Viacom18 is believed to have paid roughly $31 million to bag the rights. The current ...22 Dec, 2022, 01.04 PM IST
- 9 debates for 2019 across politics, business, culture, sports and societyAcross politics, business & culture, here are 9 themes that will be vigorously debated in the coming year.30 Dec, 2018, 10.24 AM IST
- This is what kept our celebrities awake in 2016From the suicide of Rohith Vemula in Hyderabad to the disappearance of Najeeb Ahmed at JNU, the young are a worried lot.25 Dec, 2016, 08.09 AM IST
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