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BACARDI RUM
India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...- Consistent policies will help improve ease of doing business: Bacardi India MD Vinay GolikeriVinay Golikeri, MD of Bacardi India, said ease of business would improve with consistent regulatory policies across states. Bacardi India i...
- White-rum leader Bacardi now enters domestic whisky spaceWhen asked about the rationale for entering a highly cluttered and competitive segment like whiskey, Sanjit Singh Randhawa, the managing di...
- Bacardi witness one of its highest growth despite covid-led restrictions: MD Sanjit RandhawaFor the maker of the eponymous rum brand, India is the second-largest market by volume and one of the fastest growing markets globally. How...
- India becomes Bacardi's second- largest rum market by volumeBacardi sold about 1.7 million cases of its eponymous brand in India, compared with 1.4 million in Mexico in 2018.
- Bacardi adds colour to white rum imageThe Bermuda-based maker of Bombay Sapphire gin and Dewar’s Scotch is pushing its brown spirits as part of its increased focus on emerging c...
- Old Monk lives on a prayerThere was a time when Old Monk had the rum market pretty much sewed up. There were other brands also, of course, but none came close in qua...
- Breezer serves aam panna, nimbu paaniBacardi has introduced aam panna and nimbu paani flavours, to accelerate growth of its ready-to-drink (RTD) brand Breezer.
- Bacardi’s global campaign to come to IndiaBacardi, the world’s largest privately held spirits company, is set to roll out its new global campaign in India, themed ‘untameable’, star...
- Liquor marketer Bacardi adds a plus to become more masculineThe family-controlled spirits firm says unlike Breezer, Bacardi+ is a large peg of the eponymous rum premixed with either lemonade or cola.
- Bacardi gearing to enter TN marketAfter playing hide and seek for a very long time, Bermuda headquartered Bacardi is finally entering the Tamil Nadu market.
- Bacardi-Martini launches Eristoff vodka in IndiaBacardi-Martini India on Wednesday launched its premium vodka brand Eristoff in the city and is set for a pan-India roll out by this year w...
- Bacardi launches Bacardi O, to focus on smaller citiesLeading global premium spirit manufacturer, Bacardi, on Wednesday launched Bacardi `O', an orange-flavoured rum in the state and plans to f...
- Bacardi launches Bacardi O, to focus on Tier II, III citiesBacardi Ltd announced the launch of Barcardi 'O', an orange-flavoured rum in Karnataka and its growth strategy of focussing on Tier II and ...
- Celebration's among world's top three rum brandsVijay Mallya-led United Spirits’ Celebration Rum is now among the world’s top three selling rum brands.
- Bacardi eyes on-premise deals for white spiritsBacardi is beginning to ‘lock up’ rapidly expanding white spirits consumption in some of India’s high street on-premise trade — nights club...
- Pernod takes on Bacardi with Havana ClubCuba’s trade ties with India received a boost with Havana Club rum, the tallest trademark of the communist nation, kicking off local bottli...
- Bacardi eyes stake in Mallya companyWorld's largest privately-held spirits co Bacardi will shed its slow-mover tag in India and pursue acquisition opportunities in the region....
- Mahesh Madhavan to head Bacardi IndiaSpirits giant Bacardi is rejigging its top management in India for the first since its foray almost a decade ago.
- Bacardi Eristoff to challenge Smirnoff, co to infuse $4mBermuda-based spirits giant Bacardi is revving up action. The local JV arm, Bacardi Martini India Ltd, will increase investments in importe...
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