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BACARDI INDIA
India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...- India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
- Shots on Saturday, Citrus on Tuesday: The split personality of Gen Z drinkingThe drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are em...
- Bacardi, United Spirits move HC against Maharashtra liquor policyMajor liquor companies are challenging a new Maharashtra government policy in the Bombay High Court. They claim the policy unfairly benefit...
- Consistent policies will help improve ease of doing business: Bacardi India MD Vinay GolikeriVinay Golikeri, MD of Bacardi India, said ease of business would improve with consistent regulatory policies across states. Bacardi India i...
- Bacardi high on premiumisation of portfolio in IndiaAccording to industry body Confederation of Indian Alcoholic Beverage Companies, alcobev drinks priced over ₹1,000 have grown four times fa...
- White-rum leader Bacardi now enters domestic whisky spaceWhen asked about the rationale for entering a highly cluttered and competitive segment like whiskey, Sanjit Singh Randhawa, the managing di...
- Bacardi witness one of its highest growth despite covid-led restrictions: MD Sanjit RandhawaFor the maker of the eponymous rum brand, India is the second-largest market by volume and one of the fastest growing markets globally. How...
- COVID-19: Bacardi to produce 70,000 liters of hand sanitizersThe company has started production of hand sanitizers at its co-packing facility in Telangana, Bacardi Ltd said in a statement adding that ...
- Bacardi rejigs leadership role, promotes Vijay S Subramaniam to MD-AMEAWith Bacardi since 2013, Subramaniam served as Managing Director of India, and most recently expanded his role to lead the Middle East.
- Bacardi adds colour to white rum imageThe Bermuda-based maker of Bombay Sapphire gin and Dewar’s Scotch is pushing its brown spirits as part of its increased focus on emerging c...
- Breezer serves aam panna, nimbu paaniBacardi has introduced aam panna and nimbu paani flavours, to accelerate growth of its ready-to-drink (RTD) brand Breezer.
- Liquor marketer Bacardi adds a plus to become more masculineThe family-controlled spirits firm says unlike Breezer, Bacardi+ is a large peg of the eponymous rum premixed with either lemonade or cola.
- Bacardi crosses Tamil Nadu bottleneckBacardi, the world’s largest privately-held spirits company, is launching its flagship Bacardi Superior rum and Eristoff vodka in Tamil Nad...
- Bacardi chief bets big on Indian marketSeamus McBride, president & CEO of the world’s largest family-run spirits company Bacardi, has sent a strong message to his rivals: Don't e...
- Bacardi eyes on-premise deals for white spiritsBacardi is beginning to ‘lock up’ rapidly expanding white spirits consumption in some of India’s high street on-premise trade — nights club...
- Bacardi rolls out white BreezerBacardi Martini India Ltd (BMIL) is showing up with a colourless Breezer, Clear Lemon, which is being rolled into the market.
- Bacardi eyes stake in Mallya companyWorld's largest privately-held spirits co Bacardi will shed its slow-mover tag in India and pursue acquisition opportunities in the region....
- Bacardi may stir up Martini play with 42 BelowThe MNC is betting on imported brands such as Grey Goose, Dewar’s Scotch and Bombay Sapphire.
- Mahesh Madhavan to head Bacardi IndiaSpirits giant Bacardi is rejigging its top management in India for the first since its foray almost a decade ago.
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