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BACARDI BOMBAY SAPPHIRE
India gives global booze biz a hangoverGlobal liquor sales fell 1% in 2024, with India and other top markets underperforming expectations. In India, spirits growth halved to 2.2%...
Consistent policies will help improve ease of doing business: Bacardi India MD Vinay GolikeriVinay Golikeri, MD of Bacardi India, said ease of business would improve with consistent regulatory policies across states. Bacardi India i...
Bacardi high on premiumisation of portfolio in IndiaAccording to industry body Confederation of Indian Alcoholic Beverage Companies, alcobev drinks priced over ₹1,000 have grown four times fa...
White-rum leader Bacardi now enters domestic whisky spaceWhen asked about the rationale for entering a highly cluttered and competitive segment like whiskey, Sanjit Singh Randhawa, the managing di...
Indian Gin’s out of the bottle & it’s creating magicSmall handmade batches of local gin now account for nearly half of the mass-premium gin segment in the country that have sales of about 168...
A new canvas for Bombay Sapphire Stir CreativityTapping Goa’s creative potential, this initiative partners with artist Hanif Kureshi to inspire innovation and sustainability.
Imported gin appeals to new-age drinkersBacardi's Bombay Sapphire is the dominant player in the premium imported gin segment with sales estimated at 21,000 cases this year, up fro...
India becomes Bacardi's second- largest rum market by volumeBacardi sold about 1.7 million cases of its eponymous brand in India, compared with 1.4 million in Mexico in 2018.
India's also a talent hub for Bacardi, says CEO Mahesh MadhavanIndia’s alcoholic beverages industry is heavily regulated, with high excise and taxes imposed in most states, making it an important source...
Bacardi adds colour to white rum imageThe Bermuda-based maker of Bombay Sapphire gin and Dewar’s Scotch is pushing its brown spirits as part of its increased focus on emerging c...
Breezer serves aam panna, nimbu paaniBacardi has introduced aam panna and nimbu paani flavours, to accelerate growth of its ready-to-drink (RTD) brand Breezer.
- Liquor marketer Bacardi adds a plus to become more masculine
The family-controlled spirits firm says unlike Breezer, Bacardi+ is a large peg of the eponymous rum premixed with either lemonade or cola.
- Bacardi rethinks drinks brands' online strategy
Bacardi is set to scale back its brand websites and refocus its marketing efforts on social-media platforms that host its branded content.
- Bacardi chief bets big on Indian market
Seamus McBride, president & CEO of the world’s largest family-run spirits company Bacardi, has sent a strong message to his rivals: Don't e...
'Spirits should connote style’president and CEO, Bacardi global brands and CMO, Bacardi Limited, she spoke about new marketing initiatives in India .
'We are strong in white spirits'Mahesh Madhavan, President & CEO, Bacardi-Martini India discusses company’s brands, competition and its strategy to meet competition.
- United Spirits denies talks on stake sale
Country's largest liquor maker, United Spirits, has ruled out discussions with any company regarding its stake sale.
- Bacardi eyes stake in Mallya company
World's largest privately-held spirits co Bacardi will shed its slow-mover tag in India and pursue acquisition opportunities in the region....
- Bacardi may stir up Martini play with 42 Below
The MNC is betting on imported brands such as Grey Goose, Dewar’s Scotch and Bombay Sapphire.
- Bacardi Eristoff to challenge Smirnoff, co to infuse $4m
Bermuda-based spirits giant Bacardi is revving up action. The local JV arm, Bacardi Martini India Ltd, will increase investments in importe...