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AYURVEDIC TOOTHPASTE
Dabur-Patanjali mediation fails in Red toothpaste trade dress rowThe Delhi High Court acknowledged the failure of mediation between Dabur India and Patanjali Ayurved regarding alleged trade dress infringe...- Indian FMCGs offer the taste and feel of nature in toothpastes and soapsConsumer preference is shifting towards natural and herbal ingredients in personal care products. The trend is prominent in toothpastes, ha...
- Dabur Red toothpaste ad: Delhi HC allows Dabur to use tagline with some modificationDabur India filed a petition in the High Court challenging the Advertising Standards Council of India's (ASCI) directive issued on Septembe...
- Ramdev's Patanjali Ayurved gave 'science' a run for its money, but no longerBased on information from industry sources, Colgate is the clear market leader in toothpastes with a lion’s share of around 48%, while Pata...
- Big opportunity in longer term for premiumisation strategy in India: Colgate PalmoliveAbout 65% of Colgate Palmolive's addressable population live in markets, where average people brush their teeth less than one time a day. I...
- After meteoric rise, Ayurveda products losing momentumFor instance, the contribution of the herbal segment in oral care has remained at 28% for the past two calendar years, said industry execut...
- Covid impact: As nature unleashed its wrath, natural products topped the chartsIn the overall fast-moving consumer goods, toothpaste was one of the first segment that saw increased competition in the naturals space, es...
- Toothpaste sales see uptick following increase in demand for specific-use flavoursThe market is fast moving from generic all-in-one toothpastes to more need-based offerings such as whitening, mint & herbal flavours, and t...
- Colgate to piggyback on ayurveda for global innovationColgate had been steadily losing its market share in recent years with consumer taste increasingly shifting towards natural or herbal brand...
- Herbal brands like Baba Ramdev's Patanjali dent Colgate's toothpaste shareColgate’s share by value in the country’s Rs 7,500-crore toothpaste market stood at 49.9% in May — the latest month for which data is avail...
- These five products made Ramdev's Patanjali a mega businessWhat was merely a small pharmacy just a decade ago is now an FMCG giant. Now it aims to overtake the country's biggest consumer goods compa...
- Patanjali’s retailing empire now has competition from another spiritual guru, Sri Sri Ravi ShankarSri Sri Ravi Shankar's Art of Living to open 1,000 retail stores for selling ayurvedic toothpastes and soaps, launch clinics and treatment ...
- Market share of Baba Ramdev's Patanjali toothpaste trebles in one year"We are planning to launch new variants within Dant Kanti — including aloe vera, fresh active gel and red toothpaste," spokesperson at Pata...
- Colgate can't just brush off Ramdev's Patanjali effect, admits CEOColgate Palmolive’s global CEO Ian Cook acknowledges disruption caused by Patanjali after toothpaste giant posts steepest fall in market sh...
- The success of Patanjali has helped the entire Ayurvedic consumer products segmentAyurvedic products now reach 77% of Indian homes, up from 69% two years ago, even as top FMCG cos have been aggressively launching products...
- Ramdev's Dant Kanti bites into MNCs but makes Dabur shineIn fiscal year 2017, Dabur's flagship brand 'Dabur Red Paste', with a volume share of 8.5%, has emerged as the No. 3 toothpaste brand.
- Colgate’s hold over the oral care market slipsColgate’s share in India had consistently increased in the previous five years, but FY17 has been particularly bad for the Indian unit as i...
- Dabur Red toothpaste rides herbal wave, moves to 3rd slotWhile Colgate Dental Cream and HUL’s Close Up maintained their shares at the top two slots in the Rs 7,600-crore toothpaste category, Dabur...
- Emami to come out with herbal toothpastePersonal care major Emami Ltd plans to foray into the $425-million toothpaste market with its own brand of herbal or ayurvedic toothpastes.
- Amar Remedies to set up 2 new facilitiesAmar Remedies Ltd is investing Rs 25 crore for setting up two new facilities in Surat and Dehradun, as a part of its expansion plans, which...
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