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AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...- Ola’s valuation crashes 99%; Snapchat India ad pushHappy Thursday! American investor Vanguard has slashed the fair value of Ola's parent company. This and more in today’s ETtech Morning Disp...
- Anthropic approaches $1T valuation; Google ads face heatAnthropic neared a trillion-dollar valuation following fresh funding. This and more in today's ETtech Top 5.
- Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
- Global firms use AI at Indian hubs to bring more ad work in-houseGlobal companies are using AI in India to create advertisements. This technology helps them produce images and videos faster. Companies lik...
- AI edge will depend on building hard-to-copy systems, says McKinseyCompanies can no longer gain a competitive edge with standard AI models, as nearly 90% of organisations now use large language models said ...
- Can Honasa shares rally up to 57% after strong Q4 show? Jefferies, CLSA & two other brokerages weigh inHonasa Consumer shares surged over 11% on Friday after a strong Q4 FY26 performance, with brokerages including Jefferies, CLSA, ICICI Secur...
- The AI blindspot: Layoffs are piling up, but where are the returns?Companies are cutting jobs to fund AI, but this strategy may not work. A global survey shows that reducing staff does not guarantee better ...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Amazon layoffs: More jobs slashed after 30,000 roles cut in recent monthsAmazon has announced fresh job cuts in its Selling Partner Services division. This move follows a recent review aimed at improving efficien...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- IRS won't tell you about these COVID refunds, but here's how to claim every dollar you are owedNearly 79 million Americans already filed federal tax returns this year. Yet millions may still qualify for hidden IRS COVID refund claims ...
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...
- Ola Consumer turns free cash flow positive in H2 FY26 post biz rejigIndia's oldest cab aggregator, Ola Consumer, has achieved free cash flow positivity in the second half of FY26, marking a significant turna...
- Adobe partners with ChatGPT to bring marketing into conversational AIAdobe and OpenAI have integrated GenStudio with ChatGPT. This allows brands to create and launch ads within AI conversations.
- Snap flags ad revenue hit from Middle East conflict, slower North America growthSnap experienced a decline in advertising revenues during the first quarter, largely impacted by ongoing tensions in the Middle East and a ...
- Irish regulator to probe Facebook, Instagram over alleged user profilingIreland's media regulator on Tuesday said it has opened a probe into Meta over its recommender system that promotes content on its social m...
- Pinterest forecasts upbeat quarterly revenue on resilient ad spending, shares surgePinterest anticipates strong second-quarter revenue, exceeding analyst expectations. The image-sharing platform's shares surged on the news...
- Meta’s Q1 earnings show AI driving engagement, ad gains across platformsMeta's AI advancements are boosting user engagement and ad revenue significantly. Higher video consumption on Instagram and Facebook, coupl...
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