Indian markets show a recovery but face a "kangaroo market" due to global risks like West Asian tensions and oil price volatility. Investor...

Deloitte India’s Aakash Sharma & Suchintan Chatterjee talk to Yasmin Hussain on insurance dark patterns.

Cars and bikes are leading advertising this festive season. The automobile sector is expected to overtake FMCG in ad spending for the first...

Advertisement space per publication in the print media witnessed a 7% year-on-year increase during the quarter, compared with a 6% growth i...

The news medium which had at one time suffered an over 80% drop in advertising triggered by the lockdown had started recovering from July b...

"Our partnership with GirnarSoft will allow marketers to ensure that a prospective car buyer is equipped with the right information to enab...

The number of advertisers rose 150%, brands by 136% and the number of brand categories rose 140%, show data from TAM Sports, a specialised ...

FMCG cos have hiked their advertising and promotional budget by 60 per cent this year to perk up demand and shore up revenues.

Hindustan Unilever, Reckitt Benckiser, Coca Cola India, Cadburys India and ITC were the top five advertisers on TV.

'Become fair in just 10 days' is one tagline you may not have missed. But that the fairness cream should be consistently applied twice a da...

Despite buzzing around the streets of virtually every village, town and city, the auto-rickshaw has not been widely exploited for its adver...

Online display advertising industry is expected to clock a lower growth rate of 32 per cent in 2009-10 compared to last fiscal's, to touch ...

Indian online ad market to grow 32% this fiscal to Rs 430-cr, lower than the 38% growth it showed last year.

India's automobile and telecom companies spent lesser on advertisements in 2008-09 but still managed to increase their sales during the yea...

2008 has been a mixed bag for the Indian advertising industry. The year began on a good note with advertisers from key sectors willing to s...

What’s worse, experts also point to a shorter festive period this year with key advertisers spending money only during the peak (September-...

If global sentiments have hit your company’s stocks, increase your marketing spend, say researchers at IIM, Ahmedabad and the Emory Univers...