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AUDIENCE MEASUREMENT GUIDELINES
Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...- Cable TV operators win interim relief as Kerala HC pauses TRP overhaul ruleThe Kerala High Court has put a hold on a new government rule. This rule excluded viewership from default channels, known as landing pages,...
- Adobe partners with ChatGPT to bring marketing into conversational AIAdobe and OpenAI have integrated GenStudio with ChatGPT. This allows brands to create and launch ads within AI conversations.
- IBDF backs MIB TV rating guidelines, seeks extended timelines for rolloutThe Indian Broadcasting and Digital Foundation is requesting an extension to implement new television rating rules. Key provisions regardin...
- MIB asks BARC to withhold publishing news channels' TRPs amid Iran warThe Ministry of Information and Broadcasting has instructed BARC to halt reporting TRPs for news channels for four weeks. This measure aims...
- TV news TRP pause accepted by stakeholders, no objections so far: L MuruganIn an order dated March 6, it noted that amid the Israel-Iran conflict, certain news channels were displaying “unwarranted sensationalism a...
- MIB revamps decade-old TV ratings system, expands scope, tightens normsIndia's TV audience measurement system is set for a major overhaul. New rules mandate tracking viewership across all screens, including OTT...
- Marketers bet on unified cross-media measurement for efficient ad planningThe Indian advertising arena is making waves with its commitment to unified measurement across screens. With sports enthusiasts tuning in v...
- Nielsen's unlikely to play a role in India's TV rating ecosystemNielsen is unlikely to re-enter India’s TV audience measurement space even as the government moves to liberalise rating rules and open the ...
- I&B Ministry rating overhaul: CTV included, landing pages outNew rules are coming for TV rating agencies. They must now measure viewership on connected TVs. Ratings will exclude special marketing page...
- Government proposes to open up TRP marketTo foster competition and reflect evolving media consumption, the government proposes amendments to TV rating guidelines, removing entry ba...
- MIB proposes overhaul of TV rating guidelines to attract more playersThe Ministry of Information and Broadcasting is set to overhaul television rating agency norms, proposing the removal of restrictions on bo...
- MIB allows BARC to share raw audience data with broadcastersThe Ministry of Information and Broadcasting (MIB) has given approval to the Broadcast Audience Research Council (BARC) to share raw-level ...
- Cultural ministry issues SOPs for artistes to hold events online, claim benefits of govt schemesThe Culture Ministry on Friday issued guidelines for holding events in online mode, allowing artistes to take benefits of government scheme...
- Information and Broadcasting notifies TV rating guidelinesThe Information and Broadcasting Ministry has notified the guidelines that lay a framework for television rating agencies to function.
- TV rating body should be self-regulatory: TRAITelcom and broadcast regulator TRAI has recommended a self-regulatory organisation by advertisers, advertising agencies and broadcasters fo...
- TRAI recommends 'self-regulation' on TV ratingsBroadcast regulator TRAI said govt regulating ratings on TV viewership is not advisable and suggested that a broadcaster or an advertiser s...
- TAM opposes govt's move to regulate TV ratingsTAM, the JV between Nielson Media and Kantar Media, which measures television viewership across 40 countries, including India, has criticis...
- TRAI issues paper on regulating TRPBroadcast regulator TRAI on Friday floated a consultation paper on television rating points, seeking comments from stakeholders on aspects ...
- Advertising gurus form joint councilAdvertising gurus form Broadcast Audience Research Council (BARC) to provide accurate, upto date and relevant research relating to televisi...
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