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AUDIENCE MEASUREMENT INDIA
Assam emerges as concert hub; Rs 700 crore opportunity seen in 5 yearsAssam is becoming a top live entertainment hub in India. Progressive policies and infrastructure are boosting the economy and tourism. A re...- Poverty forced him to wear torn clothes to school. Today, the Telugu actor is richer than Allu Arjun, Jr NTR and Rajinikanth. What is his net worth?Telugu cinema's comedy legend Brahmanandam overcame extreme poverty in his childhood to become India's richest comedian. His journey from w...
- News channels draw battle lines over ratings freezeRegional broadcasters explore court options as MIB extends BARC news ratings suspension by four weeks.
- ET's Most Innovative AI Product Awards 2026: Celebrating the breakthroughs shaping the future of Artificial IntelligenceThe ET Most Innovative AI Product Awards 2026 recognise category-defining AI innovations across foundational models, multimodal intelligenc...
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- India has 500 million gamers. Advertisers are still figuring out how to reach themIndia boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...
- Manoj Bajpayee was asked why the rupee is falling against the dollar at ‘Governor’ teaser launch; watch his sharp replyThe trailer for 'Governor: The Silent Saviour' is out, depicting India's 1990 economic crisis. Manoj Bajpayee stars as the RBI Governor, na...
- Sonowal unveils roadmap for maritime reforms, digital governance under Viksit Bharat 2047Union Minister Sarbananda Sonowal is driving India's maritime sector forward. A comprehensive reform roadmap aims to boost ease of doing bu...
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
- Creator economy shifts toward structured hiring as firms bring talent in-house: IndeedIndia's creator economy is undergoing a transformation. No longer relegated to freelance gigs, content creation has now been embraced as a ...
- Cable TV operators win interim relief as Kerala HC pauses TRP overhaul ruleThe Kerala High Court has put a hold on a new government rule. This rule excluded viewership from default channels, known as landing pages,...
- World Cup 2026 expansion raises debate: More teams, more games, but is football losing its edge?The upcoming World Cup features more teams and games, sparking debate about its impact. While FIFA aims for global reach, concerns exist ab...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- India’s BRICS presidency: Beyond trade and investment narrativesIndia's upcoming BRICS presidency in 2026 presents a key chance to foster global stability. Discussions highlight the need for practical co...
- FIFA's big experiment may have made the World Cup too big for its own goodThe World Cup is expanding with more teams and games. This raises concerns about player endurance and the quality of the tournament. FIFA b...
- 'Mosques converted into dance bars in Muslim region in China': Pakistani vlogger exposes reality of ‘ironclad’ friendshipA Pakistani vlogger's trip to Kashgar, Xinjiang, has sparked debate in Pakistan and India. The video showcased restricted public religious ...
- Kalshi, Polymarket defy India ban on online betting platformsDespite India's technology ministry warning that prediction markets like Polymarket and Kalshi are illegal, customers in India continue to ...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- 7 Reasons why Enterprises, Startups & SMEs should nominate themselves for the ET Most Innovative AI Product Awards 2026India’s business landscape is entering a new era of intelligent transformation, where innovation is driving real business impact across ind...
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